Foundations Marketing Group Announces a Double-Gold Medal Win for Truuli Peak Vodka of Alaska at the 2014 WSWA Conference in Las Vegas

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Along with debuting Truuli Peak, Craft Vodka at the 71st Annual Wine & Spirits Wholesalers of America Convention at Caesars Palace Las Vegas last week, Foundations Marketing Group of New York has continued efforts to expand Truuli’s U.S. presence in various key states. By June of 2014, Truuli Peak Vodka will have secured twelve significant points of distribution within the United States, most recently with the states of New Hampshire, New Jersey, Connecticut, Delaware, Maryland and Washington D.C.

Truuli Peak, Craft Vodka is currently gaining recognition for its high quality Certified Alaskan ingredients, winning Double-Gold at the WSWA Spirits Tasting Competition sponsored by The Tasting Panel Magazine. Double-gold signifies a unanimous vote among the judges for best taste. "This is very rewarding to all of us working with Truuli Peak Vodka of Alaska", stated Monika Elling, CEO of FMG. "It is all the more important as we can globally showcase an ultra-premium, handcrafted vodka, that is made in the Last Frontier of America."

Lead by Executive Director of Competitions, Tony Abou-Ganim, the Spirits Tasting competition judges included Brian Bowden, VP Spirits, Beer, Tobacco, Beverages and GMM New Markets at BevMo!; Ted Carmon, Head Spirits Buyer, BevMo!; Damon Boelte, Bar Director, Prime Meats/Frankies Sputino; Carlos Cuarta, Independent Bartender; Nathan Greene, Assistant General Manager, TAG Bar at The Linq; Anne Magoon, Operations Team, McCraken Tough; Jeremy Merritt, Head Bartender, Downtown Cocktail Room; Travis Nass, Spirits Guide, The Last Drop; Max Solano, Head Mixologist/Beverage Manager, Emeril’s Restaurants/Delmonico Steakhouse; Frank Stilo, Mixologist, The Standard Hotel East Village.

Truuli Peak, Craft Vodka of Alaska is produced and bottled by Bare Distillery in Anchorage, Alaska. As an entrant to the international ultra-premium vodka category, Truuli Peak is handcrafted with a simple approach using pristine glacial water, Delta Junction Barley, and Chugiak Wildflower Honey. The name ‘Truuli’ honors its sense of place, being named after the highest peak of the Kenai Mountain range near the distillery in Anchorage, Alaska. Truuli Peak Craft Vodka is left unfiltered, and is the only spirit certified by Alaska Grown organization.

The Wine & Spirits Wholesalers of America (WSWA) Convention is a highly recognized event where wholesalers, suppliers and industry service providers converge to establish and cultivate actionable business relationships. This three-day event happens annually and is viewed as one of the industry’s leading showcases, providing suppliers with unique market access opportunities. Additionally there are educational sessions, motivational speakers, and wine and spirits competitions. The WSWA is a national trade organization whose members represent 80% of the US wine and spirits wholesale firms.

Foundations Marketing Group, New York is an integrated communications, strategic marketing, creative services and brand management company servicing the wine, spirits and luxury goods sectors. Offering comprehensive strategies to help brands succeed, FMG anticipates new trends and opportunities in today’s rapidly evolving, global marketplace. FMG is responsible for creating the Truuli Peak, Craft Vodka brand and its marketing strategy while managing all U.S. distribution relationships and global sales. FMG Video:

Foundations Marketing Group 1140 Avenue of the Americas, 9th Fl. New York N.Y. 10036 USA
Trade and media information: contact (at) foundationsmarketing (dot) com
Truuli Peak Craft Vodka:

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Monika Elling

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