Seattle Area Retailer, Mountains Plus, Accepts Bitcoin

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Seattle Area Retailer Adds Bitcoin as an Available Payment Option for Outdoor Products Customers

Joining the growing list of retailers now accepting this innovative online currency, Mountains Plus ( has partnered with Coinbase and Upshot Commerce to offer this new, cutting-edge, digital payment method for its online customers.

In a world of fast-paced and cutthroat competition, medium-sized retailers like Mountains Plus work hard to service their customer’s needs and stay relevant in a constantly changing retail environment. Indeed, as the first retailer in the Outdoor Industry to start accepting Bitcoin, Mountains Plus is on the leading edge. “Sometimes just having the right product isn’t enough,” states Erik Viafore, President and CEO of Mountains Plus. “We work hard to provide amazing service to our customers and, as a smaller retailer, we have the ability to adapt quickly to their changing needs and offer solutions that the competition isn’t.”

The BitCoin currency offers a unique solution to retailers willing to take the plunge into this new world of digital currency. BitCoin offers much of the safety and security of a cash transaction yet it can be used online with a very limited risk of Fraud. New merchant providers like Coinbase and innovative e-commerce platforms like Upshot Commerce see the potential. "Being able to support multiple currencies and payment methods is a definite advantage in the ecommerce marketplace," says Upshot Commerce CEO Neal Kaiser. "With the Upshot Commerce platform, Mountains Plus customers can use BitCoin with the same security and reliability expected from any other standard payment method."

“We are really excited about this new offering,” states Viafore, “and we are optimistic that it will resonate with our more tech savvy customers looking to purchase products like GoPro cameras and high-tech cycling trainers.”

About Mountains Plus Outdoor Gear

Since 1995, Mountains Plus has provided high-quality specialty outdoor gear, information and advice to adventure racers, ultralight backpackers, and outdoor enthusiasts across the country and around the world. Mountains Plus provides unique, high-demand performance gear for the devoted outdoor adventurer and explorer. Mountains Plus customers have come to rely on the company’s exceptional customer service, quality products, educational content and advice. ( Mountains Plus has been recognized as Inc 5000 Fastest Growing Company in 2011, 2012 and 2013 and on the Puget Sound 100 list for two years in a row.

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