Destination marketing creates awareness of the destination and ultimately brings visitors creating demand for many of our Chamber members’ services,” said Mr. Base.
Sanibel Island, Florida (PRWEB) March 31, 2014
Travel and tourism has played an increasingly important role in the economic growth of destinations across the globe. For the first time since the Sanibel Island & Captiva Island Chamber of Commerce in Florida opened its doors 52 years ago; it is promoting the destination through TV advertising.
“For more than 50 years, we have been dedicated to fostering the growth and prosperity of our business community, while nurturing the quality of life for all those who live, visit and work on our sanctuary islands,” said president, Ric Base. “Our marketing and advertising agency, Quenzel & Associates, created a print and online campaign for us years ago and has now transformed into a TV ad that highlights the key benefits of our islands.” The spot was created in-house and at no cost to the Chamber.
The campaign highlights the islands’ benefits and communicates the unique competitive difference of 0 Traffic Lights. With over 250 kinds of shells, 230 kinds of birds, 50 kinds of fish, 22 miles of bike paths, 15 Miles of Beaches & 0 Traffic Lights; the islands are the ideal destination for couples and families. These planks create the base for the TV campaign. In addition to utilizing the award-winning, brand campaign created by Quenzel & Associates, Inc., it features music by Sanibel Island local, Danny Morgan and photography by local, Alan Maltz.
The Chamber’s motto is to promote the prosperity of its members and preserve the quality of life in the Community. Promoting travel and tourism is important to local business and supports the local economy on Sanibel and Captiva. “When there are heads in beds; restaurants are busy, the real estate industry thrives, shops are making sales, and most local businesses enjoy the benefits. Destination marketing creates awareness of the destination and ultimately brings visitors creating demand for many of our Chamber members’ services,” said Mr. Base.
The advertising launched in New York City and Miami; 2 key markets for the islands.
To view the new Florida destination marketing TV spot, click here.