Jewelry Company Chloe + Isabel Launches First Beauty Product

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New Fragrance Jardins du Midi Expands The Social Retail Company Into New Verticals

Chloe + Isabel

Today Chloe + Isabel (, the direct-selling jewelry brand that leverages technology to create a unique socially integrated retail experience, announced the launch of its first beauty product, a fragrance called Jardins du Midi. The expansion into the beauty category with Jardins du Midi signifies the company’s evolution as a lifestyle brand.

Jardins du Midi was inspired by a midday, sunlit walk through the lush orchards of the South of France, drawing on CEO and Founder Chantel Waterbury’s French heritage and favorite aromas. The perfume contains notes of lush peach nectar, bergamot, jasmine sambac, white violet, and vanilla absolute. These varied yet complementary notes also tie into the brand’s story of Chloe and Isabel – two friends with different personalities and styles, who complement one another and are united by their common interests.

“We look at the Chloe + Isabel brand as a storyteller, not just a jewelry company. We are focused on building out categories that help tell the story of our lifestyle brand and it’s Provence-meets-Paris inspiration. Everyone has a personal sense of style, and the final touches to completing one’s own style story include jewelry and perfume,” said Waterbury. “Launching a fragrance was a natural progression as it is a great way to embody our brand and communicate a mood in one product.”

The Chloe + Isabel brand, which offers well-designed, high-quality fashion jewelry, introduced the perfume in a continuing effort to provide millennial women with innovative business opportunities. Jardins du Midi is just their first foray into new verticals that will give their Merchandisers additional avenues to discuss and explore the Chloe + Isabel story.

The fragrance is available in a 3.4 fl. oz. bottle for $58.

Chloe + Isabel is a New York-based fashion lifestyle brand providing customers with unique, beautiful jewelry that is well-priced and high quality. Launched in 2011, the company has reinvented the direct sales model through technological innovation and social integration geared to empowering the female entrepreneurs of today. For more information, visit

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Katherine Hurd
Moxie Communications Group
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