A show selection process with systematic, objective and measurable steps can put you ahead of the competition.
(PRWEB) April 01, 2014
EXHIB-IT! Tradeshow Marketing Experts and Marketing to Go will be conducting a webinar training, "Selecting the Right Show: How Tradeshow Due Diligence Pays Off," on April 22, 2014. The webinar is designed to help entrepreneurs and seasoned marketing/sales professionals exhibit successfully for the first time or maximize past tradeshow ROI. Nomadic Display, the world's leading producer of high-quality custom modular and portable trade show displays, is co-sponsoring the webinar, the second in the four-part training series, "How to Make Tradeshows Work for You in 2014."
Over 14,000 tradeshows occur in the US each year. Selecting the right show can be such a staggering task that companies often take a "dart game" approach with unsatisfactory results. According to the Center for Exhibition Industry Research, eighty-four percent of trade show attendees have the power to recommend, specify, and/or make final purchasing decisions and 49 percent visit shows with real purchasing intent. “Exhibitors need the latest tools and techniques to target the trade shows that will enable them to reach their goals. These online trainings are an easy and cost effective way to learn from industry experts and we're proud to sponsor them,” says Pat Goeke, President of Nomadic Display.
“Selecting the Right Show: How Tradeshow Due Diligence Pays Off" provides a How to Guide for managing show selection and budgeting:
- The process for selecting the RIGHT show
- Why you should budget before you select a show
- How to get buy in from all the relevant players in the company
- Concept and understand the 10 Point Litmus Test
- How to tie in technology with your objectives
Inspired by the book,"The Noise Behind Business: How to Make Trade Shows Work," the web training series affords companies of all sizes access to free support, tools, and techniques to succeed in the tradeshow environment based on in-depth research, best practices, and ideas from the industry's best and brightest:
1. Why Tradeshow Marketing: Because Innovation is a Contact Sport - January 21, 2014 (complete)
2. Selecting the Right Show: How Due Diligence Pays Off - April 22, 2014
3. Notable Exhibiting Trends: Maximizing Your Visual and Verbal Communications - July 22, 2014
4. Making the Most of Your Tradeshow Presence: Tying the Ribbon Around the Package - October 21, 2014
Webinar participants may register for the free training sessions based upon their needs, and areas of interest at http://www.exhib-it.com/noise-behind-business-webinar .
"In our experience, most companies go to the same show each year because 'that's the way we've always done it' said Laura Furumoto, co-trainer, MBA and owner of Marketing to Go. " Due diligence is required to make show selection less of a guessing -game and more of an intelligent, informed choice. A show selection process with systematic, objective and measurable steps can put you ahead of the competition."
According to DJ Heckes, co-trainer, CEO of EXHIB-IT! Tradeshow Marketing Experts and co-author of The NOISE Behind BUSINESS: How to Make Tradeshows Work, "Show selection is often influenced exclusively by the sales. Sales should partner with Marketing - with input from Finance - to apply a strategic discipline to the process."
Nomadic is the world's leading producer of high-quality custom modular and portable trade show displays. We stand behind our products with the industry's best lifetime warranties and a global 24/7 toll-free service LifeLine. We use eco-friendly practices in the design, fabrication, and delivery of our displays and graphics; most of our product components are sustainable and recyclable. Our award-winning displays can be seen in 200 showrooms in over 34 countries and online. To learn more, visit http://www.nomadicdisplay.com.
EXHIB-IT! is a design and display company with over 23 years’ experience in specializing in high quality trade show displays and trade show management services. Industry thought leader and EXHIB-IT! CEO DJ Heckes has prioritized customer education as a core company value by publishing hundreds of helpful blog posts, online newsletters, white papers on tradeshow related topics and her first book Full BRAIN Marketing. Registration for How to Make Tradeshows Work for You information can be found at their official website at http://www.exhib-it.com/noise-behind-business-webinar.
About Marketing to Go
Laura Furumoto, MBA, is a marketing and PR consultant with over 25 years of experience. She is known as a “get it done” person and describes her services as “Marketing to Go,” what you need when you need it, offering strategic planning, marketing, brand management, copywriting and public relations consulting for any sized budget. She is a current member and Past President of the Reno-Tahoe Chapter of the American Marketing Association (AMA), and a former member of the AMA’s Professional Chapters Council, which provides all training and program development for the 74 local AMA boards serving 30,000 professional marketers nationwide. http://www.marketingtogonow.com.