Bangalore, India (PRWEB) April 01, 2014
Come the 2014 Indian Elections, the race to the top is more evident on social media than other medium. Campaigning and interacting with potential voters seems to be a trend that most political parties are taking onto on social networking sites, such as Twitter and Facebook in the upcoming Lok Sabha Elections 2014.
Jigsaw Academy, a Bangalore-based, world-renowned Online Analytics training institute, shares an analysis of the data derived from Twitter on the general voter sentiments over the last 30 days.
The three parties slated to be frontrunners are the Bharatiya Janata Party(BJP), Indian National Congress (INC) and the Aam Admi Party (AAP). As per the statistics gathered from these parties official Twitter handles:
Speaking on this occasion Mr. Gaurav Vohra, CEO, Jigsaw Academy said “In this digital era, social media is believed to be a make or break deal for many political parties especially with the urban voters. In two months from now, as the world’s largest democracy goes to the polls at the 16th Indian General Elections, political parties are coming up with various strategies to return to power. Along with organizing mass political rallies and sharing attractive party manifestos, one of the latest strategies has been trying to influence the voter’s perception through social media”.
Even if you look at Twitter statistics at a single campaign level, Arvind Kejirwal attracted more activity compared to his counterparts. Towards the end of February 2013 around the same dates, Narendra Modi was in Punjab, Arvind Kejriwal was in Haryana and Rahul Gandhi was in Uttarakand, promoting their respective party’s for the coming national elections.
About Jigsaw Academy
Jigsaw Academy, the online school of analytics, was founded in 2010 to provide quality training in the field of analytics and big data. Jigsaw’s founders have over 20 years of combined experience in analytics and consulting across multiple industry verticals, having served with reputed companies both in India and the US.
Jigsaw Academy has trained over 5000 students across 20+ countries in the last 3 years. Their award-winning courses are well acknowledged in the industry and Jigsaw is the approved analytics training partner for various large organizations including Accenture, Infosys and Genpact.