teXet Partners with Celltick to Create an Intelligent Interface for its Android Phones

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teXet to Preload Custom Interface Across All Its Android Devices

Celltick, a global leader in Mobile Initiated Commerce, today announced its partnership with teXet, a brand of leading Russian & CIS device manufacturer. The partnership offers an advanced mobile experience to teXet’s Android users, via the smartphone’s start screen. As part of the partnership, Celltick’s Start interface will be pre-loaded on devices to provide teXet consumers with an enhanced user experience that allows them to access their most used applications and device features from the start screen.

Celltick’s Start is a next generation intelligent Android interface that provides interactive functionality on the start screen of the device. Utilizing Start, teXet consumers can launch up to 24 apps and get a quick view into a variety of information sources, including social media, news feeds, local coupons etc. Start’s recommendation engine based on big data and collaborative filtering, adapts the start screen to personalize and adjust the interface to the way users utilize their device.

teXet users will have access to unique themes and plugins that will be available exclusively on teXet Recommends app store. teXet will also be able to maintain a relationship with their customers beyond the point of sale and provide them with unique tailored offers based on the device that they use. Celltick will also provide insights and capabilities to teXet to be able to create brand loyalty and run targeted promotions to their users.

“We are committed to provide our customers the most innovative products and services. Celltick’s unique approach with Start in enabling an enhanced customer experience allows us to benefit in realizing our commitment,” said Alexey Ryazantsev, Head of GSM Department of teXet brand. “Start allows us to create a personalized application with our interface while providing high usability to our customers. teXet users can customize and personalize Start according to their requirements and needs".

"We are extremely excited to partner with teXet in improving user experience on Android devices. Start has proven to be loved by consumers around the world with near five ratings on the store with valuable user comments. We will continue to improve the experience to the user and provide a variety of themes and plug-ins enabling users to personalize their devices,” said Ronen Daniel, CEO of Celltick. “We look forward to help teXet create an effective communication channel with their users”.

There are tens of thousands of teXet users who are already utilizing the Start based interface. The growing Start ecosystem includes hundreds of themes and plug-ins available for download from Google Play. With this partnership, Celltick continues to expand its reach and making Start a widely accepted intelligent interface for Android devices. In 2013, Celltick powered billions of mobile-initiated commerce transactions for virtual and physical goods across 25 countries.


About teXet

teXet brand was created in 2004. Since that time it has demonstrated its unique design, corporate style, modern technology, price appeal and reliability - all of which form the foundation of the company's philosophy. Its production leadership is confirmed by market statistics: it holds the second-place market position for DECT phones and MP3-players, with shares of 17% and 18%, respectively, and the third-place position for volume of e-books, with a market share of 11%. teXet’s smartphone X-basic was one of the most popular models on Russian market in 2013 which confirms by GFK TOP25 rating of Q3 2013. teXet have some own stores and an online shop, also company have well-developed distribution system and has partner agreements with federal retailers.. Company’s strategy is always follow to high-technologies and high quality standards. For more information about teXet and its offerings, see its official site at http://www.texet.ru.

About Celltick

Celltick is a global leader in mobile initiated commerce. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands. Celltick enables its partners to engage and monetize their users on the mobile. The company drives billions of transactions annually across more than 110 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S. For more information, visit http://www.celltick.com.

Press Contacts:

Ramgopal Vidyanand/Shirit Flider

Chuhontseva Olga

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