A Dating Site That's Getting a Mobile Makeover

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If you run a dating website it's important your users are getting the best experience possible. In this day and age, and with the increase in mobile usage, a responsive dating site is in order.

Just after the Amish dating site AmishCrush.com celebrated it's first birthday, it received a facelift and was turned into a mobile responsive website. For the first half of March 2014, developers optimized and launched new code that now presents the website different for each users based on the device they are using.

Now users of the website are able to use it effectively on whatever device they are viewing it on (source: http://www.amishcrush.com/). If they're on an iPhone, the site is presented one way; if they're on a tablet, it's displayed another way.

Statistics show that users on mobile devices, users engage with a site very differently than they do with a desktop and have an array of expectations that website owners are advised to consider (reference: http://selnd.com/1mxYQpr)

Nickolas James, the lead marketer of AmishCrush says “When it comes to websites, it's important to ensure your users are enjoying their experience while they're there. This is especially true when it comes to social sites like dating sites. Users on dating sites are looking for a relationship or love and want to meet or chat with someone quickly. They don't want to hang around a site that doesn't work on their mobile device. If they visit a dating site that doesn't respond to their mobile device, they're bound to hit the back button and find another one.”

With that said, Nickolas James instructed the developers of Amish Crush to perform a complete over-haul of the website's code to facilitate a meaningful user experience and to respond effectively to different user devices.

The Ever-changing Mobile Landscape

Search engines like Google have taken a specific position on the necessity of going responsive. As early as 2011, Google introduced a mobile user-agent that detected mobile content and to date, it can be safely said and researched, that the search engines in general give special preference to mobile sites in the search results.

Statistics have shown that approximately 80% of mobile users will use their phone to shop for items and services on the internet – one of those services is dating. By 2011 over 50% of searches were done through a smart device accessing the internet. It is also estimated that by the end of 2014, mobile internet usage will overtake desktop use. You can read more about these statistics at this link: http://selnd.com/1iavlJ6.

Nickolas explains “When it comes to dating sites and mobile devices, when you give your users a straightforward means of sighing up, searching for members and messaging them, they'll continue to use your site. But if your site is not responding to the needs of device users, they're going to drop like flies. Websites that frustrate and alienate users lose them and sites that respond to mobile devices generally see a boost in traffic, search engine rankings and onsite engagement.”

In closing, 2014 is definitely the year to think mobile and implement a responsive plan. If you want to stay competitive in the online dating industry you're going to have to start ensuring your users are enjoying the use of your website without hindrance.

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Nickolas James
since: 04/2009
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