Fairfield, NJ (PRWEB) April 03, 2014
DKI, a strategic healthcare relationship marketing (RM) company, announced the release of its Ideaworks Wired for Health Report, designed to uncover the preferences of patients and caregivers regarding technology, content, and community. The report—for which data was collected over a 12-month period—details how patients and caregivers with chronic conditions use technology, take part in social networking, use the Internet to find information about their or their loved one's condition, and gauges their desire to interact with others who suffer from the same conditions online or face-to face.
"The report provides insights and analysis that make it a must-read for everyone in the healthcare industry, as patient engagement is of growing importance in the fast-changing world of social and digital media," says Daniella Koren, President and Founder of DKI.
The Wired for Health Report is based on a proprietary survey of patients and caregivers across a broad range of demographics and diseases. Patients surveyed had cardiovascular conditions, cancer, gout, dermatologic conditions, or epilepsy.
The Wired for Health Report was created and developed by DKI’s Analytics team, and began as a study to determine trends in technology usage among specific patients, by disease type and demographic.
As one client, Tina Sampath of Gilead, explains the value from this study, “Insights from DKI, including The Wired for Health Report, have guided the development of evidence-based recommendations in areas such as social media that are new to our brand.”
The Ideaworks 2013 Wired for Health Report is available at https://www.dkidirect.com/index.php/newsroom/studies/wired-for-health-report/
DKI is the healthcare relationship marketing expert that provides actionable analytics as the differentiator proven to maximize engagement and drive change. DKI helps brands build lasting relationships with patients, caregivers, and healthcare professionals by focusing on what matters most—understanding the nuances and translating them into meaningful relationship building strategies. The right information at the right time, available to the right person, empowers action that leads to measurable results. DKI specializes in the oncology, specialty care, and rare disease categories, where building long term relationships and trust are core to building brands. Please visit http://www.dkidirect.com.
Contact: Kaity Roberts
P: 973.882.0900 x 318