“On the Move” Media Campaign Launched Statewide by the Louisiana Campaign for Tobacco-Free Living
New Orleans, LA (PRWEB) April 01, 2014 -- The Louisiana Campaign for Tobacco-Free Living (TFL), a program of the Louisiana Cancer Research Center and the Louisiana Public Health Institute (LPHI), recently launched its 2014 statewide media campaign, “On the Move.” The campaign features an interactive concept, utilizing print, broadcast and digital advertising, website development and social media to showcase the depth of success of smoke-free initiatives throughout Louisiana and creating a call-to-action for all Louisianans to continue to advocate for stronger protections from secondhand smoke.
The “On the Move” campaign highlights the more than 300 smoke-free and tobacco-free policy accomplishments throughout the state, ranging from smoke-free municipalities to tobacco-free college campuses hospitals and parks. The goal is to illustrate the growing movement towards a smoke-free Louisiana and identify opportunities to support and expand smoke-free environments across the state.
“With the new ‘On the Move’ campaign, TFL hopes to better inform the public about the many smoke-free events statewide and educate them about the importance of smoke-free policies that protect our citizens from secondhand smoke exposure,” said Dr. Torrie Harris, Director of the Community Health Division at LPHI. “The reality is, 79 percent of people in Louisiana don’t smoke and we see more businesses in Louisiana voluntarily going smoke-free each month.”
“The goal of this year’s campaign is to demonstrate progress and support for our work, and use that as a catalyst to continue our efforts to create healthier air for all in Louisiana,” said Tonia Moore, Associate Director for TFL. “This can only be obtained by working with municipalities, businesses, schools, partners and citizens on both sides of the smoking issue.”
In addition to the launch of the new statewide media campaign, an updated http://www.HealthierAirforAll.org website, Twitter account (@HealthyAir4All), and Facebook (http://www.Facebook.com/HealthierAirForAll) page have been launched to assist supporters of the smoke-free movement across the state to get more involved. The updated HealthierAirforAll.org website also boasts a comprehensive list of smoke-free venues, shows and events across the state.
The Louisiana Campaign for Tobacco-Free Living
The Louisiana Campaign for Tobacco-Free Living (TFL) and the Louisiana Department of Health and Hospitals Tobacco Control Program (LTCP) coordinate their efforts in tobacco prevention and control by providing statewide coordination of existing tobacco control initiatives, funding innovative community programs for tobacco control, offering services for people who are ready to quit and developing statewide media campaigns to help reduce the excessive burden of tobacco use on the state’s resources and improve the overall health and quality of life in Louisiana. For more information visit http://www.tobaccofreeliving.org. To find out more about the dangers of secondhand smoke and show your support for a 100-percent smoke-free Louisiana, visit http://www.HealthierAirforAll.org.
About the Louisiana Cancer Research Consortium (LCRC)
The Louisiana Cancer Research Consortium of New Orleans provides a structure in which Tulane University Health Sciences Center and Louisiana State University Health Sciences Center - the state's two leading medical research institutions - will work together and coordinate cancer research development in preparation for recognition as a National Cancer Institute (NCI) - Designated Cancer Center. The consortium is funded through five cents of the tobacco excise tax, three cents to fund infrastructure and cancer research program development for the new Consortium and two cents for tobacco control and prevention programs. Conservative estimates indicate that approximately $10 million per year will be generated from this revenue source. For more information, visit http://www.lcrc.info.
About the Louisiana Public Health Institute (LPHI)
Founded in 1997, The Louisiana Public Health Institute’s mission is to promote and improve the health and quality of life in Louisiana through public-private partnering at the community, parish and state levels. By fostering collaborative endeavors in the areas of health information, public policy, applied research, and community capacity enhancement, LPHI works to develop community-oriented solutions that improve the health of the Louisiana population. For more information, visit http://www.lphi.org.
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Lauren Messina Conrad, Louisiana Public Health, http://www.HealthierAirforAll.org, +1 (504) 301-9853, [email protected]
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