Indros Group Spins-Off Customer Experience Marketing Software Business

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Spin-Off creates separate “Experiture” subsidiary with market-leading customer experience marketing technology. Move provides Experiture with flexibility to pursue strategic opportunities.


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Five years in the making, Experiture represents a breakthrough in Customer Experience Marketing.

Indros Group today announced that it has completed a spin-off of Experiture, the company's customer experience marketing software business unit, into a stand-alone wholly-owned subsidiary focused on bringing its new software platform to market.

“With its unique approach to customer lifecycle marketing, Experiture promises to be a disruptive technology. Five years in the making, Experiture represents a breakthrough in customer experience marketing by integrating marketing automation and our unique ‘Customer Experience Portal’ technology. Because of this we feel that it is now the perfect time to organize Experiture as a new entity.” says Chairman and Chief Executive Officer Tej Kohli. “With this move, we feel Experiture is well-positioned for strategic opportunities.”

Experiture enables marketers to easily create and automate multi-channel customer experiences across the entire customer lifecycle. Using Experiture's intuitive drag-and-drop tools, marketers can create and deploy multichannel communications including Email, Direct Mail, Mobile and Social.

However, unlike marketing platforms that only focus on sending communications out to customers, Experiture’s multi-channel marketing suite draws customers back to individualized Web-based “Customer Experience Portals” or microsites. These portals, driven by CRM data, can react to customer behavior and activities – and even aggregate information from customer care and finance/operation departments. The result? A truly unified customer experience.

“The platform reacts to customer lifecycle events by closely monitoring updates in behavior, activity and profile information” said Noam Rubinstein, who returns to Indros Group from NY-based cloud TV start-up Aereo to lead the initiative to spin-off Experiture. Noam had previously worked at another Indros Group portfolio company, Easypurl. “When you put it all together, Experiture is a single-platform customer experience marketing solution”

Transaction Details
The spinoff transaction was completed in the first quarter of 2014, creating “Experiture, Inc.” as a wholly-owned subsidiary of Indros Group, joining its existing portfolio companies, such as Easypurl. Indros Group’s management will analyze opportunities for the new entity, and expects to make a recommendation to the board of directors in the next weeks. The Company is to open discussions with several technology-focused M&A advisors to assist in evaluating opportunities for the new entity.

Information about the Companies
Indros Group is a global leader in personalized, data-driven integrated marketing solutions. Since 2002, Indros Group has enabled top brands and agencies to create and deploy multi-channel marketing programs that increase engagement and boost marketing ROI. Through its wholly-owned subsidiary Easypurl, the Company provides industry-leading cross-media software to direct marketers. Experiture, its newly announced subsidiary, has created the world’s first customer experience automation platform – which combines powerful database and segmentation tools with leading-edge marketing automation technology to create an entire customer lifecycle marketing solution.

As a privately-held Company, Indros Group does not disclose revenue figures. However, the Company is profitable and 100% debt free, having launched tens of thousands of campaigns on behalf of clients that include the world’s top agencies and brands. The business has operations in New York City and research and development facilities in India.

More information on the Company is available at

Conference Call
A brief conference call to discuss this news release will be held on April 8 at 2:00pm (EDT). The conference call will be simultaneously broadcast over the World Wide Web. Stakeholders, including customers and technology partners, are invited to request access to the live broadcast or a playback by visiting

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Noam Rubinstein
Experiture, Inc.
+1 888-950-0700 Ext: 201
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Tej Kohli
Indros Group
866-463-7671 804
Email >
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