Good marketing is about sending the best message possible to people most likely to be interested in your product or service. Targeting and personalization are the cornerstones of good digital marketing, and why our system is becoming so popular.
San Luis Obispo, CA (PRWEB) April 02, 2014
SMS Masterminds, a division of publicly traded SpendSmart Payments Company, Inc. (OTCQB: SSPC), has reached over 1.6 million subscribers in its loyalty network.
“I can remember when people said we’d never get to one million – that there was no way that many people would give up their mobile phone numbers,” explains CEO Alex Minicucci. “Consumers are becoming more comfortable with providing their mobile number for programs like this, particularly when they know they’re dealing with a reputable company.”
The 1.6 million subscribers represent a network of consumers around the United States that have opted-in, or subscribed, to receive exclusive offers and discounts from their favorite local merchants to their mobile phone via text message. There are certain industry compliance regulations in place that help to protect consumers from receiving unwanted text spam, including the ability to reply with the word STOP at any time to immediately cancel their subscription to that merchant’s messages.
“We only want to send messages to those consumers who value them,” says Mr. Minicucci. “Good marketing is about sending the best message possible to people most likely to be interested in your product or service. Targeting and personalization are the cornerstones of good digital marketing, and why our system is becoming so popular.”
Merchants work with local Masterminds licensees to send text messages, or “broadcasts,” to their customer database. This database is gathered through the Loyalty Rewards Kiosk, a touch screen tablet device with an operating system designed by and for SMS Masterminds and their licensees. The Kiosk makes joining a mobile campaign as easy as typing in a ten-digit phone number on a touch screen. Customers who opt-in this way also have the option to “like” the merchant’s Facebook page.
SMS Masterminds’ Loyalty Program allows customers to accumulate rewards based on the number of check-ins they have acquired through the Loyalty Rewards Kiosk. The Kiosk also goes beyond simply tracking check-ins — it provides useful analytics to business owners, including the percentages of customers that have visited once, two to three times, four to five times, and six or more times.
SMS Masterminds’ Loyalty Rewards Kiosk system is revolutionary because it eliminates the need for an app or a smartphone, and even landlines can participate in the loyalty program which functions much like traditional punch cards — without the hassle of keeping track of a piece of paper or loyalty card. This ensures all consumers feel included in a business’ loyalty program.
“Text messages, as opposed to apps or email, are the perfect way to support this type of interaction,” says Mr. Minicucci. “They’re short, sweet, and valuable. They can link to a video showcasing a new product, a mobile-enabled menu, or even e-commerce store to facilitate a purchase.”
The SMS Masterminds is now adding about 100,000 new subscribers per month nationwide, and has recently expanded into Mexico.
The SMS Masterminds team looks forward to reaching out to more new customers, and is consistently doing all they can to ensure licensees, merchants and customers have a great experience. They are the only company in the mobile marketing industry that has a full hands-on approach, meaning they coach and guide each of their licensees to run their very own successful business every step of the way.
For more information about SMS Masterminds services or accomplishments, contact PR Coordinator Nicole Jacobsen at Nicole(at)smsmasterminds(dot)com, (877)541-8398 ext. 310 or visit http://www.SMSMasterminds.com.
# # #
About SMS Masterminds:
SMS Masterminds, a division of The SpendSmart Payments Company, Inc. (OTCQB: SSPC), is a technology company founded in 2009 by serial entrepreneur Alex Minicucci that is changing the way mobile marketing services are used by small and medium sized businesses. This new integrated, data-driven approach combines the core functions of SMS/text messaging, mobile web and email helping businesses create stronger relationships with their customers through the use of proprietary social and mobile marketing tools.