Chengdu, China (PRWEB) April 03, 2014
Tap4Fun, a leading mobile game developer for iOS and Android, and Pulse Mobile, a multi-channel mobile marketing business, announced today a strategic marketing partnership which will see Pulse Mobile market, promote and distribute Tap4Fun mobile games on a worldwide basis.
Through the partnership, Pulse Mobile will promote and distribute Tap4Fun games across all key digital marketing platforms, including: mobile affiliate marketing, global incent campaigns, e-mail marketing, mobile and web media buying, press releases, and public relations.
“Tap4Fun is a fast-growing mobile gaming company that we’ve been proudly working with for some time. This new agreement allows us to significantly expand our marketing for them and allows Tap4Fun to concentrate on what it does best – making great games – so they can leave the day-to-day marketing to us.” said Eric J. Gerritsen, Vice President, Pulse Mobile & Asia.
As a further part of the global marketing partnership, Pulse Mobile will offer Tap4Fun a full-range of creative services, including ad banner creation, making of an official game website, game movie trailer distribution, and more.
“Pulse Mobile has the worldwide mobile gaming marketing capabilities that we need to rapidly expand into both established and emerging mobile game markets,” said Kevin Yang, Chief Executive Officer of Tap4Fun.
Focused marketing efforts will also revolve around key upcoming games releases like Hero’s Path and well as current long-lasting games like King’s Empire, Galaxy Empire, Spartan Wars and Galaxy Legend.
“We are particularly interested in using the affiliate marketing channel to distribute our games and this is an areas where Pulse Mobile has 10 years’ of experience,” added Vincent Zhao, Marketing Director from Tap4Fun.
Founded in the spring of 2011, Tap4Fun was conceived with one simple idea: Create competitive online games that connect players from around the world. Tap4Fun has grown to become an international team of three hundred employees including artists, developers, and marketing specialists. Tap4Fun games has more than 35 million players and is ranked as top 30 mobile game publishers by revenue in both the App Store and Google Play worldwide. http://www.tap4fun.com
About Pulse Mobile
Pulse Mobile is GlobalWide Media’s comprehensive mobile marketing platform, featuring multi-channel global distribution for developers, advertisers and mobile merchants. Channels include performance marketing, media buying and a proprietary ad network. GlobalWide generates approximately three million monthly conversions while delivering unparalleled reach across all digital distribution platforms. http://www.pulsemobile.com