New York, NY (PRWEB) April 03, 2014
Designed specifically for media sales professionals, min will host the upcoming webinar “What Your Next Integrated Sales Proposals Must Include” on April 24, 2014 from 1:30 – 3 p.m. ET. At this webinar, a panel of agencies and clients will discuss how to sell highly-effective sales programs and create solid marketing partnerships between the buy side and the sell side.
Speakers for this April 24 webinar include Mark Howard, publisher at Forbes; Melissa Odenbach, vp/director at Starcom USA; Christine Peterson, US group media director at MRY; and Suzanne Quint, publisher at ALL YOU.
To register for this webinar, visit http://www.minonline.com/webinar/April_2014.
Webinar Attendees will gain a comprehensive understanding in the following areas:
-Ideation. How to come up with the coolest, most original, most audacious concepts ever.
-When to lean on the client for program concepts and how to revise them along the way.
-How to coordinate all the moving parts during the negotiation stage, and once you've got to execute.
-How to define goals and KPIs for multi-faceted custom campaigns.
-How to coordinate teams and schedules so the pieces come together.
-How to make sure the sum of the whole is way more than the parts.
-How communications between agency and publisher teams are best handled.
-How to generate social media buzz and mainstream media attention.
-How to convert exposure into engagement and activation through events and other elements.
-Pricing. How programs should be priced and how sales teams should be incentivized/compensated.
This April 24 Webinar will feature a format as unique as the campaigns themselves that you’ll hear about. The panel will present short cases that illuminate what worked, and how. From team coordination to goal setting to scheduling, webinar attendees will hear which principles worked in model cases.
For more information or to register online, visit http://www.minonline.com/webinar/April_2014.
The registration rate is per office location and comes with a full year of online access to the on-demand version. For registration questions regarding this webinar, contact Marly Zimmerman at mzimmerman(at)accessintel(dot)com.
min is the industry's trusted source on the consumer and b2b magazine business, reaching thousands of media executives through print, online and in-person events. For more than 60 years, min has been serving the magazine and media community with unparalleled coverage of this ever-changing industry. min also produces the industry's most timely advertising tracking via our Boxscores. We cover weekly and monthly magazine ad pages as well as a range of other metrics that track advertising success in print and digital formats. For more information, visit minonline.com.