Sailormen Inc. Popeyes' “Appetite for a Cure” Raises Record $539,863 for MDA
MIAMI, (PRWEB) April 02, 2014 -- Sailormen, Inc. Popeyes Louisiana Kitchen and the Muscular Dystrophy Association announced today that the 2014 “Appetite for a Cure” program has raised a record $539,863 to help support those affected by neuromuscular disease.
From Jan. 27 through March 16, participating Popeyes restaurants in South Florida and across the Southeast sold $1 coupon cards worth $30 to be used toward free and discounted purchases during future visits. Funds raised through the “Appetite for a Cure” coupon cards will help support MDA's programs of research and health care services, including MDA summer camp.
“I'm proud of the Sailormen/Popeyes staff and customers who have shown tremendous support for the 'Appetite for a Cure' program to fight back against muscle disease and reach our goal to make the campaign an even bigger success in 2014," Sailormen Inc. CEO Bob Berg said. "We take pride in supporting the communities we call home and are thrilled to make yet another record-breaking donation to help MDA and the families it serves."
Sailormen Inc. is the largest domestic franchisee of Popeyes Louisiana Kitchen restaurants, with 143 locations in seven states. The company has raised more than $4 million for MDA since 2002.
"Sailormen/Popeyes and their customers went above and beyond to make this year's program an amazing success,” said Katie Bobin, divisional director of the Muscular Dystrophy Association chapter in South Florida. “The 'Appetite for a Cure' program is extremely important to our families because it helps raise awareness – and funds – in a fun, yet meaningful way that will help find treatments and cures for dozens of life-threatening muscle diseases."
The annual coupon program directly helps local families affected by muscular dystrophy and related diseases by helping fund MDA's worldwide research program, as well as MDA's network of more than 200 medical clinics. Medical services in South Florida are provided through the MDA Clinic at the University of Miami School of Medicine.
About Sailormen
Sailormen Inc. is the largest domestic franchisee of Popeyes Louisiana Kitchen restaurants, with 143 locations in seven states. The company has raised more than $4 million for MDA since 2002.
About Popeyes® Louisiana Kitchen
Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world's second largest quick-service chicken concept based on the number of units. As of July 14, 2013, Popeyes had 2,153 restaurants operating in the United States, Puerto Rico, Guam, the Cayman Islands and 28 foreign countries. For more information, visit the Popeyes Louisiana Kitchen website at http://www.popeyes.com.
About MDA
The Muscular Dystrophy Association is the world’s leading nonprofit health agency dedicated to finding treatments and cures for muscular dystrophy, amyotrophic lateral sclerosis (ALS) and other neuromuscular diseases. It does so by funding worldwide research; by providing comprehensive health care services and support to MDA families nationwide; and by rallying communities to fight back through advocacy, fundraising and local engagement. Visit mda.org and follow us at facebook.com/MDAnational and @MDAnews.
– MDA –
Kathi DeVito, Muscular Dystrophy Association, +1 (520) 603-5724, [email protected]
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