(PRWEB) May 02, 2014
Top House has made industry waves recently by becoming an officially licensed vendor for more than 30 Greek organizations. This status has been bestowed upon the brand by the most illustrious Greek organizations in America, in a licensing deal brokered by Affinity Consultants of Vista, CA. This crucial early achievement will aid the booming company significantly in their brand extension activities, commencing right around the start of the second fiscal quarter.
As a non-exclusive retailer of general Greek merchandise, Top House has already revolutionized the industry by offering unique and member focused lifestyle products. The creation of the first Original Fraternity Jersey line was heavily influenced by the active fraternity lifestyle, and the need for initiates to vividly represent their house’s brand. Unlike any competing firm in the space, Top House focuses on discovering the trend updates that take place across the undergraduate spectrum.
Since the launch of OFJ’s official online store in January of 2014, the Original Fraternity Jersey has made rapid inroads into nearly every campus within the continental United States— as a fraternity-exclusive product. Highly efficient brand growth initiatives and niche marketing techniques implemented by the company’s founder and CEO, John Malone, have quickly turned a just launched brand into a household name on college campuses throughout the country.
Reacting to the recent achievements of his firm, John Malone said, “Top House is thrilled to announce our newly awarded status as an officially licensed vendor. We’re extremely excited about the vast opportunities ahead, which include responding faster than ever to the constantly changing needs and desires of our undergraduate and alumni customer bases.” He also added that, in the months to come, Top House Chapter Brand looks forward to adapting efficiently to the market via social brand updates, constant customer evaluation, and even the release of several more product lines.