Movable Ink Enables Marketers to Optimize Email Campaigns for Gmail’s New Promotions Folder “Grid View”

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Industry’s first solution for boosting open rates in Gmail’s revolutionary new inbox.

Gmail's new "grid view"

Gmail's new ‘grid view’ format presents email marketers with an unprecedented opportunity to engage with recipients.

Movable Ink today announced the release of new features within its agileEMAIL platform that will enable email marketers to maximize campaign performance in Gmail’s new Promotions tab “grid view.” Marketers will be able to auto-optimize and personalize featured images on every open of the Promotions tab with the visual grid view enabled, resulting in higher open rates and more conversion opportunities.

Key features include:

  •     Automated A/B testing. Test multiple versions of featured grid view images on the fly, and automatically set campaigns to display the best performing images to the majority of recipients.
  •     Image personalization. Include a recipient’s name, birthday, anniversary, or other personalized content into the featured image to make messages stand out from other promotional emails. (This information cannot be viewed in grid view images as plain system text – it must be embedded in the image itself).
  •     Contextually relevant content. Display featured images that are contextually relevant to a recipient’s time, location, device, or local weather conditions.
  •     Countdown clocks. Display time remaining to take advantage of special sales.

“Gmail continues to innovate and create a compelling email experience for its users,” said Vivek Sharma, Co-Founder and Chief Executive Officer, Movable Ink. “Its elegant new ‘grid view’ format presents email marketers with an unprecedented opportunity to engage with recipients, and the new features we are announcing today will give them the ability to move the needle on boosting open rates in a way that was never before possible.”

To learn more about Movable Ink’s agileEMAIL platform and its new Gmail grid view optimization capabilities, visit

About Movable Ink

Movable Ink is the leading provider of Agile Email Marketing technology. Since the channel's inception, email has been frozen in time when a marketer hits the "Send" button. With agileEMAIL from Movable Ink, email can now be dynamically updated in real-time based on each recipient's time, location, device, and social context at the moment of open. Hundreds of innovative brands such as American Eagle Outfitters, Seamless, Lilly Pulitzer, and Finish Line use Movable Ink to enhance customer engagement and increase marketing ROI. The company is based in New York City and is backed by Intel Capital, Contour Venture Partners, Metamorphic Ventures, ff Venture Capital, Kima Ventures and email veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer. For more information, visit and

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