San Francisco, California (PRWEB) April 02, 2014
Prism Skylabs, the global leader in visually understanding and optimizing offline commerce, today announced its partnership with leading IP security and edge-based solutions, Genetec and Innovative Security Designs (ISD). Working with these companies will expand the scope of Prism’s deployment capabilities, further enabling brick-and-mortar businesses to increase ROI and optimize marketing, merchandising, and operations.
“We’re making it easy to deploy Prism,” said Steve Russell, CEO and Founder of Prism Skylabs. “Integrators can seamlessly deliver a complete visual merchandising and analytics solution to their customers — whether through a robust video management system or directly from the camera to the cloud.”
“Genetec prides itself on its partner-led business model. Working closely with innovative companies like Prism Skylabs brings greater value to our unified security platform, Security Center, to our end users, and to our partnership ecosystem, which is a win for everyone,” said Andrew Elvish, Vice President of Marketing and Product Management at Genetec. “Prism Skylabs’ unique approach to video analytics offers an interesting new tool to our retail users who would like to leverage analytics for a more data-driven approach to their business.”
Prism Skylabs brings the full in-store environment to retailers’ mobile devices and laptops, empowering employees with the ability to:
- Remotely audit any display, brand or promotion in real time
- Understand customer movement and product interaction
- A/B test store design and optimize merchandising
- Count customers and measure conversion
“Our customers are excited about having Prism integrated directly on the camera,” said Ian Johnston, CEO of ISD. “It's an out-of-the-box merchandising and business intelligence solution that benefits any type of brick-and-mortar business."
Prism will be showcasing their solution from April 2 to 4 at ISC West, in Genetec booth #23027 and Digital Watchdog booth #13089 at the Sands Expo in Las Vegas.
About Prism Skylabs
Prism Skylabs is the global leader in visually understanding and optimizing offline commerce. Its unique cloud service transforms any video camera into a visual merchandising, auditing, and business intelligence tool that can be accessed from any device.
With Prism Skylabs, businesses can measure offline conversion, understand long-term trends, and dig in to powerful analytics — from dwell to footpaths to product lift — using the cameras they already have. Prism Skylabs condenses customer interaction and movement into stunning imagery and reports that provide instant understanding of any moment or period of time.
Some of the world's largest retailers, CPGs, supermarkets, malls, and convenience stores use Prism Skylabs to gain extraordinary insight into their business, and to build and maintain the ideal experience for their customers.