Geneva, Switzerland (PRWEB) April 02, 2014
Worldwide market research firm The Radicati Group forecasts that the email audience will grow from 2.42 billion in 2013 to 2.76 billion by 2017; and according to eMarketer there will be around 236.8 million US email users by 2017. The sustained growth in email as a means of reaching consumers and growing business creates a vacuum for transferable skills in email marketing, giving marketers the means to effectively engage consumers.
GraphicMail’s experience in mobile, social and email marketing spans more than a decade; and through their eCourse offerings, the ESP (email service provider) avails their expertise so as to help clients achieve success in their own campaigns.
With courses covering topics like The Basics of Email Marketing, Email list building and hygiene and even Content Marketing Tips and Tricks; GraphicMail’s eCourses give the user a valuable base from which to expand their own expertise in the digital marketing field.
According to TopRankBlog, 64% of decision-makers read their email via mobile devices; GraphicMail, identifying the need for more information around mobile marketing and its related trends, also cover mobile marketing tips in their eCourses; including how to adapt your email marketing to appeal to mobile users.
In an environment where organizations push for greater market penetration, vie for more consumers and push the marketing machine to its limits; GraphicMail is taking a more user-centric approach and sharing its wealth of knowledge with consumers.