Bullhead Regional Economic Development Authority Partners with Buxton for Retail and Tourism Strategy

Buxton’s customer analytics and visitor profiling capabilities will help BREDA leaders to better understand the shopping preferences of residents and visitors in Bullhead City, guiding retail recruitment, business retention, and tourism marketing strategies.

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This partnership supports two of the key objectives in BREDA’s most recent strategic plan: tourism and retail.

Fort Worth, Texas (PRWEB) April 03, 2014

The Bullhead Regional Economic Development Authority (BREDA), an organization contracted with Bullhead City, Arizona, recently partnered with Fort Worth-based Buxton to develop a targeted retail economic development strategy. Buxton’s customer analytics and visitor profiling capabilities will help BREDA leaders to better understand the shopping preferences of residents and visitors in Bullhead City, guiding retail recruitment and business retention strategies.

“This partnership supports two of the key objectives in BREDA’s most recent strategic plan: tourism and retail,” said Lisa McCabe, president of BREDA. “We look forward to better understanding the preferences of our residents and visitors and enhancing our retail and tourism offerings. Bullhead City has established itself as the retail hub for Mohave County and Southern Clark County, Nevada. BREDA’s partnership with Buxton will allow us to further strengthen our retail opportunities and recruit additional retailers to Bullhead City.”

“Buxton is pleased to support BREDA’s ongoing retail and tourism development efforts,” said Lisa Hill-McCay, vice president of Buxton. “Our best-in-class customer analytics will provide the insights needed to make crucial investment decisions.”

By becoming a Buxton client, BREDA will have access to SCOUT®, Buxton’s proprietary web-based real estate platform, giving leaders data and information at their fingertips to analyze retail matches for different areas of Bullhead City.

Buxton has worked with more than 650 cities nationwide to implement retail and tourism development strategies. Client cities include Flagstaff, Arizona; Pasadena, California; Frisco, Texas and many more.

About The Bullhead Regional Economic Development Authority

BREDA is a private, non-profit agency contracted by Bullhead City to direct and implement economic development activities of the area. The prime objective of BREDA is to attract new businesses to the area and assist with the retention and expansion of existing businesses.

Bullhead City is strategically located in the northwest corner of Arizona, on the banks of the Colorado River. The region has a population of about 80,000 and offers excellent outdoor recreation opportunities for residents and visitors alike.

For more information, visit http://www.bullheadeda.com.    

About Buxton

In a world where big data gets a lot of attention, Buxton focuses on providing BIG answers to its clients. Since 1994, Buxton has helped more than 3,000 clients in retail, healthcare, consumer packaged goods and the public sector. We provide answers to business questions around real estate, marketing, and merchandising strategies. Our clients include Red Wing Shoes, Sally Beauty Supply, GNC, and Anthropologie.

For more information, visit http://www.buxtonco.com or follow us on Twitter.


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