The Future Role of Printed Media is Discussed in a New "Leading Edge" Program with Jimmy Johnson

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New segment helps communicate the continued importance of print.

Many print publications continued to lose readers and advertisers in 2013. The increasing popularity of tablet computers is also helping e-books gain ground. These trends have resulted in many dire predictions about the future of printed media. However, there may still be hope for the printing press.

The widespread availability of national and international news on the Internet, TV and radio have hurt newspaper sales. Nonetheless, some papers retain an advantage when reporting on local news and community events, especially in small towns. About 8,000 American weekly newspapers remain in print, according to the Los Angeles Times.

At the same time, polls suggest that many people remain unwilling to regularly pay for news in any form. Only about one in 10 Americans buy online news subscriptions, and daily newspaper readership has fallen 21 percent in 12 years. People are also expressing less interest in following the news.

In the near future, the educational TV show "Leading Edge" intends to produce an enlightening segment on the future of print media. The program's host Jimmy Johnson will seek to determine if paper books and newspapers can coexist with websites, 24-hour news channels and e-readers.

This informative TV program is disseminated by PBS television stations in many parts of the United States. It is distributed to individual stations rather than the network. To learn more about "Leading Edge" and Jimmy Johnson, please email info(at)leadingedgeseries(dot)com or see

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Matt Aaron
Leading Edge
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