Grappone Automotive Group Receives President's Award from Toyota

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Grappone earns award for the 20th time

For us, it's not about the cars, it's about the people.

The Grappone Automotive Group in Bow has earned the 2013 President's Award from Toyota Motor Sales, U.S.A., Inc. for the 20th time. "Your dedication to operational excellence and exceptional customer care has earned your dealership this distinguisehd honor and set the standard for your fellow Toyota Dealers," Toyota President and CEO Kazuo Ohara wrote in a letter announcing the award.

"For us, it's not about the cars, it's about the people," said Amanda Grappone Osmer, 4th generation owner of the dealer group that is celebrating its 90th year in operation. "This award really validates the dedication our team shows, day in and day out, to building lifelong relationships and taking care of our guests and community."

Grappone Toyota consistently ranks ahead of the New England region and nation in its retention of guests. Auto shoppers at Grappone experience an upfront pricing, negotiation free sales model with non-commissioned product specialists, free coffee and pop corn, and an owner who may serenade them on the banjo while they purchase their car. Service guests may find healthy wraps, fruit and salad available, and an occasional farmer's market taking place in the waiting area. All guests experience Grappone's LEED (leadership in energy and environmental design) certified building, designed to take adavantage of the natural beauty of Merrimack river valley. The facility is heated by geothermal wells, has solar-powered electric charging stations, and has a "green wall" with an interactive touch screen showing how the building reduces energy usage and increases comfort and wellness for Grappone team members and guests.

Owner Amanda is also currently gracing the cover of Toyota Today magazine, a publication that is distributed to Toyota dealers nationwide. The feature article on Grappone's unique way of doing business has created a buzz across the country and Osmer has been asked to present on Grappone's approach at a national conference later this year.

"We firmly believe that businesses can and do make a positive difference in the world," said Grappone. "Receiving the President's Award from Toyota recognizes that belief is real."

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Mark Brown
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