(PRWEB) April 03, 2014
AdGear's new CRM retargeting technology leverages their clients' existing online and offline data by giving advertisers the ability to feed customized CRM-based audience segments into AdGear Trader.
CRM retargeting technology efficiently merges online and offline CRM data with real-time display retargeting. Advertisers can now achieve a new level of engagement, as email campaigns can now be reinforced by targeted online display ads, resulting in unified cross channel messaging, increased brand awareness and improved campaign results.
“Imagine a scenario where a portion of your client base has made a recent purchase. You know they are due for an update or replacement, or perhaps you have a special product offer for them. How do you reach out to your customers or prospects with an exclusive offer in a highly targeted, automated and efficient manner? This question led us to develop CRM retargeting capabilities that allow our clients to conduct campaigns with a new level of customer targeting,” said Vlad Stesin, AdGear Co-Founder and VP of Product. “CRM retargeting allows for individually targeted advertising based on in-house customer data, which can be enriched with additional third-party information sources, and the beauty of this solution is that it all happens seamlessly within AdGear Trader.”
“Reaching out to customers whenever they are online, crafting custom ads based on past purchases and content engagement history, achieving unified cross-channel messaging, running email in tandem with targeted display ads, reactivating or reengaging with undersold clients… I believe CRM retargeting represents a powerful set of capabilities for both brand advertisers and direct response marketers,” said Ivan Roubtsov, Director of Product Marketing at AdGear.
AdGear noted that it will ensure the highest level of security by anonymizing customer audience segment data. CRM retargeting uses an anonymous ID, rather than customer-identifiable information, to securely bridge the data between their clients' CRM solutions and AdGear Trader.
AdGear Technologies, Inc. is a digital advertising technology company, providing software and services to advertisers, media agencies and publishers. The company's full-stack advertising platform offers customers advanced advertising analytics, proprietary targeting, cross-channel attribution measurement, ad serving, real-time bidding and exchange technology.
AdGear’s customers use solutions that are offered in turnkey or behind-the-scenes, white label mode. The company is privately owned and operated out of its Montreal and Toronto offices.