(PRWEB) April 09, 2014
AdGear (http://www.adgear.com), an advertising technology company, has further enhanced its RTB targeting and analytics capabilities with its recent release of SiteRank. SiteRank is a proprietary targeting and traffic quality scoring mechanism that is now integrated into AdGear Trader (DSP).
“At this point there is almost infinite inventory available to our customers through programmatic buying channels. SiteRank will be a great help to AdGear clients when it comes to targeting, ranking sites inventory, as well as gaining new insights into campaign performance” said Vlad Stesin, AdGear Co-Founder and VP of Product. “After months of testing and development we are excited to release this new set of capabilities, which will give our clients the tools they need to reach their objectives faster.”
SiteRank can be used to attribute a proprietary quality score to sites available through advertising exchanges. It offers AdGear clients a new level of targeting efficiency and precision when ranking available site inventory. Additionally, SiteRank provides a tool to improve brand safety, avoid fraudulent sites, and attain deeper insight into campaign performance.
The AdGear SiteRank index is a proprietary score ranging from 0 to 10 based on aggregate traffic indicators. SiteRank allows users an unprecedented level of control over the range of relative quality, popularity and legitimacy of inventory being bid on. The ranking process integrates multiple data points, from internal and third-party datasets, which AdGear has harnessed to provide its customers with more levers for targeting and optimizing campaigns. The new set of SiteRank features is available in both Campaign Set-Up and Analytics modules within AdGear Trader (DSP).
AdGear Technologies, Inc. is a digital advertising technology company, providing software and services to advertisers, media agencies and publishers. The company's full-stack advertising platform offers customers advanced advertising analytics, proprietary targeting, cross-channel attribution measurement, ad serving, real-time bidding and exchange technology.
AdGear’s customers use solutions that are offered in turnkey or behind-the-scenes, white label mode. The company is privately owned and operated out of its Montreal and Toronto offices.