First Annual National Sales Summit a Success in Las Vegas

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SMS Masterminds, a national full-service mobile and loyalty marketing agency, recently completed their first annual National Sales Summit for licensees.

SMS Masterminds, a division of publicly traded SpendSmart Payments Company, Inc. (OTCQB: SSPC), presented the first annual National Sales Summit exclusively for SMS Masterminds licensees from March 11-13, 2014.

A total of 50 licensees came together with the seven SMS Masterminds team members that attended, uniting the national network of licensees for the first time ever. The Summit also served to introduce licensees to The SpendSmart Payments Company, Inc. and the vision of the partnership with SMS Masterminds.

“Now was the perfect time to bring all of our licensees together and strategize the next phase of growth for our organization,” says SpendSmart CEO Alex Minicucci. “Between the resources we’ve gained through our acquisition with SpendSmart and the overall momentum in the mobile and loyalty industry we see substantial opportunity for success in 2014.”

The Summit began with a reception sponsored by Joe Shepherd from PayPros on March 11. Licensees enjoyed the time to informally introduce themselves to their colleagues, the SMS Masterminds team and SpendSmart director Joe Proto and President Bill Hernandez.

“King of Sales” Jeffrey Gitomer gave a day-long presentation on March 12 focusing on the SMS Masterminds’ product and services, and how it can help merchants succeed around the country. He also shared some proven sales techniques to help licensees close more deals.

The final day of the Summit featured presentations from SpendSmart director Joe Proto and President Bill Hernandez, SMS Masterminds Territory Development Manager Spencer Cooper, and Vice President of Sales Charles Gerencser and Client Relationship Manager Geoffrey Chaney. The day culminated in a pitch contest and a presentation from CEO Alex Minicucci, as well as the announcement of their new Mentorship Program. The program is designed to place new licensees with experienced Masterminds, allowing them to connect on a deeper level and receive assistance from someone who has seen success utilizing the Masterminds program.

The focus of the National Sales Summit was to give licensees the information and strategies needed to implement successful mobile and loyalty marketing programs in small to medium-sized businesses across the nation. These programs, implemented in hyper-local markets throughout the nation, allow merchants to connect like never before with their customers.

“Small business owners cannot afford to waste money on marketing programs that do not provide measurable results,” says VP of Sales Charles Gerencser. “Mobile marketing via SMS texts and customer loyalty marketing provide the needed results small business owners deserve. Our system and our network of Masterminds throughout North America provide a program that no business owner should be without!”

For more information about SMS Masterminds services or accomplishments, contact PR Coordinator Nicole Jacobsen at Nicole(at)smsmasterminds(dot)com, (877)541-8398 ext. 310 or visit

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About SMS Masterminds:
SMS Masterminds, a division of The SpendSmart Payments Company, Inc. (OTCQB: SSPC), is a technology company founded in 2009 by serial entrepreneur Alex Minicucci that is changing the way mobile marketing services are used by small and medium sized businesses. This new integrated, data-driven approach combines the core functions of SMS/text messaging, mobile web and email helping businesses create stronger relationships with their customers through the use of proprietary social and mobile marketing tools.

About The SpendSmart Payments Company
The SpendSmart Payments Company, Inc. (OTCQB: SSPC) is making money smarter. The Company is expanding its prepaid debit card services from issuing its own cards to select user demographic segments, to the providing SpendSmart Program Manager services to third-party card issuers. The Company's primary product, the SpendSmart Prepaid MasterCard for teens, offers resources to families with teens who want to learn responsible spending habits. The SpendSmart card provides its users with modern methods of developing financial literacy, centered around a card solution for parents who aim to guide their teens in making sensible, economic choices. The card helps open the lines of communication between parent and teen by tracking spending in real time and, ultimately, creates teachable moments around smart spending habits. For more information, please explore

Safe Harbor Statement
Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.

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Nicole Jacobsen
SMS Masterminds
since: 08/2010
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