Cincinnati, OH (PRWEB) April 03, 2014
The Internet is about to change dramatically with the introduction of nearly 700 new top-level domains (the part of a domain name to the right of the dot, such as “com”, “biz” and “org”). With these new domain extensions comes a great opportunity for brand marketers to leverage domain names that actually add context, meaning and marketing value to a web address.
On April 22, 2014 at 1 p.m. EST, Loyalty360 will host a webinar titled, “Your Customers Are Members of Your Club - How a .CLUB Domain Name Can Help Build Your Loyalty Brand,” which will be presented by .CLUB Domains, LLC.
This webinar will introduce the new top-level domain name program in general and also focus on the new “.CLUB” extension and how .club web address can help companies brand and build identity around their affinity, loyalty and reward programs.
Some of the topics covered in the webinar include:
What is a new top-level domain (gTLD)?
Why are new top-level domains important for marketers?
Building community: How to cultivate affinity with your customers and make them feel part of your club
How can a .club domain name help grow your loyalty/reward business?
Jeff Sass, CMO of CLUB Domains, will be the featured webinar speaker.
“These new domains are going to change the way companies market themselves online, and this webinar sheds insight into which ones are right for any business and how they can help raise the profiles of their loyalty programs,” shared Erin Raese, President of Loyalty360 – The Loyalty Marketer’s Association.
Marketers are invited to join Loyalty360 and .CLUB Domains on April 22, 2014 at 1 p.m. EST to learn more about the “CLUB” extension and how it can help build brand identity around affinity, loyalty and reward programs. For more information, please visit: http://loyalty360.org/conferences/event/your-customers-are-members-of-your-club-how-a-.club-domain-name-can-help-bu.
About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.
About .CLUB Domains, LLC
.CLUB DOMAINS, LLC is a Fort Lauderdale, Florida-based company founded by serial entrepreneur Colin Campbell (Tucows, Hostopia). The company was formed in 2012 specifically for the purpose of applying for and operating the new generic top level domain name (gTLD) “.CLUB” as well as to create a complimentary online social network platform for clubs and membership organizations.
There’s never been a better time to be a part of a club. Soon you’ll be able to get the perfect yourname.club address – a URL that has meaning and marketing value… a URL that immediately tells the world you are about people sharing a common interest, whatever that passion may be. The company has raised $8.2 million from investors.