Releases Responsive Website

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FrippVacation launched a new, enhanced version of the company's vacation rental website

FrippVacation launched a new, enhanced version of the company's vacation rental website at

The new uses responsive web design, a new technique that provides an optimal viewing experience ­ easy reading and navigation with minimal resizing and panning ­ across a wide range of devices, from desktop computers to mobile phones. FrippVacation is one of the first vacation rental companies to update their websites to a responsive design.

"Mobile traffic to our website is growing and we expect that trend to continue as more people use a mobile device as their primary method of accessing the Internet. The new can sense the size of the device a visitor is using and adapt itself to display properly on that device. This allows us to better serve the increasing number of guests, owners, and others visitors who come to our website using a tablet or smart phone," said Robert Smoak, FrippVacation founder. Here¹s another reason we adopted a responsive design:

“Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.” ­ Google

“With over 40 million people browsing the internet on their phones every day in the US, it only makes sense to have a responsive web design to conveniently reach those 40 million mobile browsers.” To view FrippVacation’s responsive web design in action, visit the site here: With your mouse, hold and drag any corner of the browser’s screen to the right or left; the result will be the website fitting to each window size. Or better yet, simply view the website directly from your mobile device, tablet, or smart phone. No need to download anything. The website works transparently with any and all computer desktops, tablets, and mobile devices.

With smartphones quickly overtaking features phones, it should come as no surprise that more and more people are accessing the Web on their mobile devices, but just how people are we talking about? According to new data from the Pew Internet & American Life Project, about 65 percent of Americans with mobile phones use those devices to access the Internet. "Because 91 percent of all Americans now own a mobile phone, this means that 57 percent of all American adults are mobile device Internet users," Pew found. "The proportion of mobile owners who use their phone to go online has doubled since 2009."

The project to rebuild using responsive design began more than a year ago, and all of the work was completed in-house by FrippVacation’s award winning development team

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Robert Smoak
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