London School of Marketing Releases Its Third Film Targeted to Marketing Students and Professionals, Focusing on Mintzberg’s Ten Roles of a Manager

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Posted on London School of Marketing's official YouTube page, its latest film demonstrates the types of programmes and courses that they offer.

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has released a new film tailored to marketing students and professionals. Posted on the institution’s official YouTube page, its latest film serves to demonstrate the types of programmes and courses that London School of Marketing offers.

“Our YouTube channel has already proven popular with students and prospective students who wish to further their education and enhance their career,” said Anton Dominique, COO/CFO of London School of Marketing. “We are confident that the third film in our initial seven-part series will be equally well received.”

This latest film focuses on London School of Marketing’s Professional Diploma in Marketing, offered through the Chartered Institute of Marketing (CIM). Capturing a lecture led by Dr. Gopal Kutwaroo, it summarises Henry Mintzberg’s Ten Roles of a Manager, as published in his book Mintzberg on Management: Inside our Strange World of Organisations.

“The CIM Professional Diploma in Marketing qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those with a future marketing management role in mind,” states the official CIM website. It is apt then that this film deals with the varied management roles of figurehead, leader, liaison, monitor, disseminator, spokesperson, entrepreneur, disturbance handler, resource allocator and negotiator.

“This particular film represents only twenty minutes of a module that is taught over a period of six weeks,” said Dominique. “Given the comprehensive nature of our courses, we are not able to capture the in-depth information we offer to students who attend our courses on-site in Central London, but we do hope our films serve to convey the quality and quantity of knowledge we deliver.”

Watch the full film here.

London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, ABP and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, it is a QAA approved institution and holds Highly Trusted Status with the UKBA. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes. Further details are available at:

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Gimhani Gunasinghe
since: 06/2011
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