Fairfield, CT (PRWEB) April 16, 2014
QualiTest Group, the world’s 2nd largest quality assurance and pure play software testing company, has launched a global branding campaign featuring the new company spokesperson, Quintin the QualiTester.
An anthropomorphic koala, Quintin boasts a personality that is equally cool and confident, brash and brainy. He has a naturally uncanny knack for identifying software bugs in code and is quite intuitive at ‘breaking’ software – top criteria in the software testing business.
The campaign was created and produced jointly by The Boost Group and GEM Advertising. “We contacted The Boost Group and GEM Advertising with the intent of upping our web presence and creating something that begged to be shared across social media platforms,” said the CEO of QualiTest Group USA, Yaron Kottler. “Quintin is smart, funny, and totally results-based, just like us, whether he’s breaking software or partying with his lady friends. What’s not to like?”
“We were looking for an iconic figure to really ‘boost’ brand awareness and name recognition for QualiTest; the koala was totally outrageous yet quite natural,” said Peter Cavrell, Principal of The Boost Group. “So, shove over, GEICO gecko and Maxwell the Pig: here comes Quintin.”
The “Quintin the QualiTester” video marketing and social media campaign is designed to generate broader awareness of the QualiTest name and its multi-sector software testing services that include healthcare, aerospace & defense, government, insurance, telecom, and others. The QualiTest Group has an established presence in Europe, the Middle East, and Asia, while maintaining a burgeoning USA business.
“QualiTest may have just given the world the most endangered piece of entertainment to ever be released by an IT company,” said GEM Advertising CEO Chris Bartlett. “Quintin is someone that we all wish we could be; wildly successful yet able to party like a rock star.”
QualiTest’s new “software tester extraordinaire” will be debuting on a screen near you soon.
QualiTest Group is a global leader in QA & Software Testing and the largest independent testing company in the USA. QualiTest offers quality assurance and software testing services and is committed to improving quality by providing superior QA solutions to customers and partners worldwide as well as advancing QA and testing methodologies.
With software testing professionals located either on-site or at test centers across the world, QualiTest Group provides a variety of services to a broad portfolio of clients from large and small organizations to global Fortune 500 companies. QualiTest serves a wide variety of markets, including healthcare, aerospace & defense, government, insurance, telecom, and many others through its network of offices in the USA, Europe, Israel, and Asia.