Many small business owners know that they are sitting on a goldmine of customer data and product knowledge. However, understanding how to build a strategy to maximise the potential from these valuable marketing resources isn’t always so obvious.
London, UK (PRWEB UK) 4 April 2014
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced it will host “A Crash Course in Email and Social Media Marketing” educational seminar in central London on April 16, 2014.
This seminar will explain how small business marketers can:
- Successfully build and segment a responsive email marketing subscriber list
- Create compelling content that engages prospects and clients and generates revenue
- Benchmark, test and improve email marketing campaigns
- Create socially enabled campaigns that have the potential to go viral
- Generate new leads, engage prospects and existing clients and manage relationships via social media
- Incorporate email and social media marketing into a wider content marketing strategy
Vocus UK Marketing Manager and author of “A Crash Course in Email Marketing for Small and Medium-sized Businesses” John W. Hayes will lead the seminar.
“Many small business owners know that they are sitting on a goldmine of customer data and product knowledge,” said Hayes. “However, understanding how to build a strategy to maximise the potential from these valuable marketing resources isn’t always so obvious. This seminar is designed to help business owners and marketers identify opportunities and build strategies around cost effective and profitable email marketing and social media marketing campaigns.”
Tickets for the event are limited and may be purchased here. Vocus UK clients should speak to their account managers to gain free entry.
Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.co.uk or call +44 (0)20 3426 4001.
This release contains “forward-looking” statements that are made pursuant to the Safe Harbour provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.
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