Canadian Tech Ad Agency Veteran Opens Shop in New York

Robert Snow Marketing Communications (RSMC), a Toronto-based marketing communications agency focused on the high technology sector, has opened an office in Manhattan. RSMC by Robert Snow, a 25-year advertising industry veteran who built his career in Toronto and later in Seattle and New York creating local and global campaigns for high technology companies including Microsoft, IBM, Lotus, SAP, and Dell at agencies that included Ogilvy, Wunderman, FCB and Y&R.

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"Snow has developed what he calls a 'four quadrant process' for creating marketing communications for technology companies. RSMC uses this process to help determine the most effective approach for its clients."

New York, NY (PRWEB) April 07, 2014

Robert Snow Marketing Communications (RSMC), a Toronto-based marketing communications agency focused on the high technology sector, has opened an office in Manhattan.

Like Snow, each member of the RSMC team is also an industry veteran, and each has worked on technology clients in North America, Europe and Asia.

RSMC has a particular interest in helping new and emerging technology companies bring their brand and messages to market.

“There are lots of great agencies in New York, obviously, but with our team’s deep experience in mounting global marcom campaigns for major players in the tech space, we know we bring a unique and valuable perspective to tech startups looking to break into new markets. That, and we’re all geeks at heart, so it’s a passion as much as it’s a mission for us. We love what we do.”

A big part of what RSMC does for clients is campaign planning. “There’s a tendency these days to rush into the execution phase of a communications program without doing the diligence of thinking through the strategy thoroughly,” Snow says. “Sure, there a plethora of digital media avenues to take. The question is, what’s the best way to navigate them to maximum effect?”

Snow himself has developed what he calls a “four-quadrant process” for creating marketing communications for technology companies. Making a study of how technology companies present themselves, Snow identified four basic approaches to creating effective campaigns. RSMC uses this process to help determine the most effective approach for its clients.

Snow established RSMC in 2010 in Toronto. “Even though we have a good base of clients in the Toronto market, and continue to grow the business there, we found more and more American clients were approaching us to take on projects. So it was an easy transition to open an office here in New York,” Snow says.

Robert Snow started his career in 1986 as a copywriter. His first assignment was for NCR, and he (and his clients) saw that he had an affinity for translating complex information into simple, easy-to-understand terms. From there, he decided to specialize in marketing communications for technology companies. Focusing on direct response marketing through much of his career, he helped create many successful direct response campaigns, one of which got a 95% response, and another of which garnered $50 million in sales for IBM’s microelectronics division. His work has won numerous awards in Canada and internationally, including the Echo International Awards, Cannes, the Canadian Marketing Association, and most recently, a People’s Choice Webby for Dell’s Power to Do More website.


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