“Do the Right Thing” Strategy Provides Televerde with Fast 2014 Start

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Phoenix-based demand generation & sales pipeline services firm records best quarter ever.

We’ve always been highly focused on making our people and the company ready for opportunity,

In late 2013 Televerde announced several key developments aimed at broadening its market success. These consisted of operationalizing a sixteen month investment and effort concentrated on establishing data management and analytics leadership, growing marketing automation capabilities and bridging the service gap between demand generation engagement and sales focused activity.

“Do the Right Thing is a mission-critical mind-set for us. It takes very seriously how quickly things are changing,” says CEO Jim Hooker. “Our history and culture are not just about reading the writing on the wall. We strive to be the writing on the wall - and having our best quarterly performance ever is a very rousing and current validation for our way of thinking.” Televerde’s evolved positioning as a Demand Generation and Inside Sales Managed Services Partner delivers an operational stratum most B2B organizations struggle to achieve.

Seamless interface between how leads are developed (marketing) and how they are managed to closure (sales) is regularly construed by industry experts as a top challenge. Hooker adds, “When you consider the amount of time, money and effort it takes to align all things sales and marketing to fulfill strategic, tactical and technical requirements – it builds a compelling case for our approach, which is building a services portfolio that [by design] spans the entire pipeline, is interlocked and highly accountable in terms of measuring and predicting performance.”

The strategy keys on the concept that Managed Services has dramatically impacted performance in other important business processes like IT and Human resources by improving operational efficiencies and cutting expenses. Televerde combines deep sales and marketing expertise provided by A-Player corporate consulting teams with cost efficient, high impact demand generation and inside sales execution from [what the company terms as] Team Orange – resulting in a powerfully integrated Center of Excellence.

Team Orange is the fulfillment of Televerde’s Do the Right Thing business mission that started in 1995 in a small trailer based at an Arizona State Prison Complex - with eight incarcerated females as employees in its telemarketing call center. Since then the company has grown to over 400 employees, including incarcerated females, individuals outside of the correctional system, and former inmates making the transition to what Hooker calls “new and proactively productive lives”.

Eighteen years later the facts are Televerde benefits from a highly motivated, cost-effective workforce with a very low turnover rate. In return ex-offenders are better prepared for a future outside of the correctional system. By learning interpersonal skills, being mentored by professionals and building self-confidence, Televerde prepares employees to re-enter society with a drastically lower likelihood of recidivism. It works. The current rate of recidivism in Arizona is 30.3%. For women working for Televerde it is 5.5%.

“We’ve always been highly focused on making our people and the company ready for opportunity,” says Hooker. “When smart people, regardless of background, are challenged and passionate about what they do, it’s just a matter of education, providing the right tools and managing the process.” In the past ninety days Televerde has certified or provided continuous education to more than twenty members of Team Orange in such areas as campaign design and management on major marketing automation platforms and marketing data management tools.

“We also made tremendous progress teaching teams throughout the organization to maximize the value of our pipeline analytic tools,” adds Hooker. “This is an area that provides a distinct and growing competitive advantage. It’s a very scalable way to optimize performance and stay ahead in terms of accountability.”        

Televerde’s more recent and visible moves include a winter-time promotion of Noah DiPasquale to VP of Sales and the adding of April Brown as VP of Demand Generation Services. “There has been rapid response to these changes,” Hooker continues. “Chiefly, we’re having the more strategic conversations needed to get the sales and marketing center of excellence message conveyed to the market.”

In March Televerde will participate as a sponsor of the Marketo Marketing Nation Summit (booth # 130) as well as the SiriusDecisions Summit in May.

To learn more about Televerde’s services, visit http://www.televerde.com or contact +1 888-787-2829.

Televerde’s Demand Generation and Inside Sales Managed Services are a true end-to-end solution for key marketing and sales requirements. Find out how our B2B marketing and sales solutions optimize pipeline volume, quality and velocity and help you benefit from fresh insights for successful sales outcomes. Televerde is a certified partner for Oracle Eloqua and Marketo and operates six teleservices centers. For more than eighteen years Televerde has worked with over 2,000 B2B high growth and enterprise-class clients. From strategy, to marketing data services to integrated demand generation and inside sales operations – Televerde is the go-to-partner for many of the world’s most successful B2B sales and marketing organizations.

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Cody Young
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Karri Molzen
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