New York, NY (PRWEB) April 03, 2014
ONE World Sports today announced a major programming acquisition, securing multiyear, multiplatform North American rights to carry every home match of the England national cricket team through 2017. The rights have been acquired through digital sports media company PERFORM.
The bold programming move adds 600 hours of exclusive and live content to the network’s current offering of world-class sporting events from around the globe. The matches will be telecast live on the network’s linear channel and across all ONE World Sports’ digital platforms, including its “Watch ONE World Sports” app.
“We are thrilled to add these Internationals from England showcasing some of the best cricket in the world,” said Alexander “Sandy” Brown, president and CEO of ONE World Sports. “Cricket is one of the world’s most polarizing sports, and it doesn’t get any better than the ECB.”
The agreement with the England and Wales Cricket Board Ltd. (ECB) covers test, one-day and Twenty20 (T20) matches played in England over the next four years. England’s national team is historically one of the most competitive teams in the world.
Cricket fans are known for their passion and engagement. Overseas TV viewership regularly runs into hundreds of millions for big games between rival countries, and there are 85 million Facebook fans of cricket worldwide.
ONE World Sports’ ECB coverage will start with a T20 match between England and Sri Lanka on May 20, followed by One-Day International Series and Test Series through the end of June. England then faces a major rival, India, beginning July 9 and running through September. In subsequent years, ONE World Sports will showcase other dominant cricket competitions, including Australia, Pakistan and South Africa.
Games will presented live and all will be offered in high definition.
About ONE World Sports
ONE World Sports is a multiplatform sports network featuring exclusive, live world-class sporting events from around the globe. The network showcases some of the world’s most competitive soccer, including Arsenal FC TV, Chelsea FC TV, Bayern Munich FC TV, AC Milan Channel and the New York Cosmos, along with top soccer from Asia and the Pacific Rim, including the AFC Champions League, Japan’s J.League and Australia’s A-League. The network also exclusively telecasts Japan’s legendary team, the Yomiuri Giants; Kontinental Hockey League; Chinese Basketball Association; OneAsia Golf Tour; and the world’s best-in-class competitions in table tennis and badminton.
Recent research for ONE World Sports by Frank N. Magid Associates identified an important consumer segment, with 56% of 18- to 34-year-olds and 63% of all males in the same age group expressed interest in watching ONE World Sports. Interest in cricket was revealed to be sizable in the same study: Almost 30% of millennials expressed interest in watching televised cricket.
ONE World Sports is available via DISH Network, Cablevision’s Optimum TV, Mediacom Communications, Hawaiian Telcom and Google Fiber. ONE World Sports’ mobile app “Watch ONE World Sports” is available for download at the iTunes App Store and Google Play Store.
ONE World Sports is owned and operated by ONE Media Corp., which also owns and operates ONE CONNXT, a global HD/SD broadcast video transport services provider; America ONE Television, a general entertainment and sports broadcast network; and America ONE Sports, a leading provider of live broadband sports.
For more info, see http://www.oneworldsports.com.
PERFORM Group PLC is a FTSE 250 listed business and the world’s leading digital sports content group. Through unrivalled global content collection, production and distribution capabilities PERFORM creates digital products that drive traffic, engagement and revenues for over 2,600 of the world’s leading media and betting companies and enable brands to engage with over 180 million sports fans every month.
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For more information, contact:
Bob Gold & Associates
p. 310-320-2010; carl(at)bobgoldpr(dot)com