Washington Law Firm Pioneers “Co-op” Marketing strategy

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The Washington-based law firm, Divorce Lawyers For Men, is successfully pioneering a new way of doing business as a law firm. By “co-oping” with other small firms, and placing the internet at the center of their marketing strategy, Divorce Lawyers For Men more than doubled its locations in 2013.

The Washington-based law firm, Divorce Lawyers For Men, is successfully pioneering a new way of doing business as a law firm. By “co-oping” with other small firms, and placing the internet at the center of their marketing strategy, Divorce Lawyers For Men more than doubled its locations in 2013.

“Divorce Lawyers For Men is among the first law firms building a practice on internet presence,” Jeanne Sockle, managing partner of Morris-Sockle, said.

"Divorce Lawyers For Men," a trademark of Morris-Sockle PLLC, located in Olympia, Wash. grew from eight offices at the start of 2013 to over 20, located throughout Western and Central Washington. Their growth can be credited to an innovative marketing method that blends internet-centric advertising with a firm-to-firm “co-oping” strategy.

“We’re able to combine forces with other small law firms in a way that makes us more effective in our marketing efforts,” Sockle said. “We can be very competitive with larger law firms that have bigger marketing budgets.”

Building a reputable internet presence doesn’t come cheap. Showing up in Google Search’s top three rankings requires extensive understanding of search engine optimization (SEO) strategy and consistent effort. Most small firms are stretched too thin on marketing time and resources to create a viable online presence.

Sockle emphasized the importance of recognizing the internet as the main tool people use for finding services. “People are more inclined to go to the internet or to social media, instead of talking to their neighbor, when they’re looking for input on professional services.”

Having multiple locations throughout Western Washington means Divorce Lawyers For Men can remain community-based while offering services to a wide array of people needing legal assistance.

“Laws, and how the court operates, can vary from county-to-county,” Sockle said. “It’s important to have offices in the communities where our clients live and work to ensure their attorneys are up to speed.”

For more information about DLFM’s internet centric marketing and “co-oping” strategy, or to schedule an interview, contact Jeanne Sockle at (360) 866-7100.

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Jason Donnette

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@Divorce4Men
since: 01/2010
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