Health Snack Food Production in Australia Industry Market Research Report Now Available from IBISWorld

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Rising discretionary incomes and growing health consciousness are driving demand for healthy snacks. For this reason, industry research firm IBISWorld has added a report on the Health Snack Food Production industry in Australia to its growing industry report collection.

IBISWorld Market Research

IBISWorld Market Research

Revenue soars as consumers increasingly demand healthy snacks

The Health Snack Food Production industry is fit and well. Over the five years through 2013-14, industry revenue is forecast to grow at an annualised 7.3%. According to IBISWorld industry analyst Andrei Ivanov, “This growth is backed by rising discretionary incomes and growing consumer health consciousness”. Healthy snacks are not a new invention. Industry growth is not attributed to the introduction of a revolutionary product, but rather an increased uptake of healthy diets among consumers. Growing participation in sport, concerns surrounding obesity levels in Australia and time-constrained lifestyles are shining a light on the importance of healthy eating.

The Health Snack Food Production industry is highly subjective in terms of the products it includes. Because there is no universally accepted definition of what constitutes a healthy snack food, consumers are at risk of being misled. A similar issue is prevalent in organic foods and it has its spill-over effects on the industry. A key success factor for industry participants is their ability to market themselves and gain shelf space in supermarkets. Industry products are already saturated and, with the exception of protein and muesli bars, are mostly low value added products. “Finding new ways to differentiate themselves remains a challenge for companies operating in the industry”, says Ivanov. The industry has a low level of concentration despite the presence of three major players: Select Harvests Limited, Nestle Australia Ltd and Carman's Fine Foods Pty Ltd.

The outlook for the industry remains good. The recent success of the industry is attracting new players and this will drive up competition over the next five years. Imports are expected to increase. In addition, supermarket private labels present a threat to profitability. IBISWorld expects there to be a push for stricter regulations in the industry regarding labelling and nutrition information. Overall, the industry is expected to enter a mature stage of its life cycle in the next five years.

For more information, visit IBISWorld’s Health Snack Food Production report in Australia industry page.

Follow IBISWorld on Twitter:!/ibisworldau.

IBISWorld Industry Report Key Topics

Companies in this industry produce healthy snack foods that have high nutritional value, including protein bars. The industry excludes supplement foods and low-fat, low-sugar variations of traditional snacks.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

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Gavin Smith
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