Proactive Training Solutions’ Alan Ram Delivered Best Practices for Increasing Online Conversation Rates at 2014 Toyota Los Angeles Region Dealer Meeting

Ram presented strategies for increasing dealership website conversation rates and innovative communications tools, including Covideo powered by EasyCare, to effectively drive sales.

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“Dealers today face a great deal of competition, and I hope to have inspired them with proven strategies that will help them differentiate and turn telephone and online shoppers into buyers at their dealerships.”

Norcross, GA (PRWEB) April 04, 2014

Alan Ram, president and founder of Proactive Training Solutions and expert trainer for the automotive industry, was honored as a speaker at the Dealer Retention Expo during the recent 2014 Toyota Los Angeles Region Dealer Meeting. One of a few, hand-picked speakers by Toyota, Ram shared innovative, proven strategies for increasing telephone and online conversion rates during his keynote session, “90 Days to 100 Cars: Proven Strategies to Supercharge Your Business," for Toyota Dealer Principals and General Managers.

During his session, Ram shared case studies, statistics and best practices for getting customers from their telephone and computers to the showroom floor. Ram examined the psychology behind communications, including the importance of voice inflection, tone and facial expression, which consumers miss when shopping online. To connect with customers, Ram recommended dealers use Covideo® powered by EasyCare®, a leading provider of video email services for dealership communications, to increase service upsell and convert internet leads into sales. Using Covideo, dealers can create and deliver personalized video emails to prospects, clients or staff to address their specific needs and offer recommendations as well as track and manage communications.

“It was a true honor to be selected as a speaker for this year’s Toyota dealer meeting in Los Angeles,” said Alan Ram, president and founder of Proactive Training Solutions. “Dealers today face a great deal of competition, and I hope to have inspired them with proven strategies that will help them differentiate and turn telephone and online shoppers into buyers at their dealerships.”

The 2014 Toyota Los Angeles Region Dealer Meeting was held at the Terranea Resort on March 25, 2014, and featured sessions on cutting-edge technology and innovative tools to attract and retain customers. The Dealer Retention Expo hosted more than 125 Los Angeles Region Dealer Principals and General Managers who gathered to learn about new products and processes to assist them in today’s business culture.

To learn more about Alan Ram and Proactive Training Solutions, please visit http://proactivetrainingsolutions.com. To learn more about Covideo’s video email communications or sign up for a free trial, please visit http://www.covideo.com/retention.

About Alan Ram, and Proactive Training Solutions
Alan Ram, President and Founder of Proactive Training Solutions, is recognized as the best in the automotive industry at increasing individual, as well as dealership productivity through effective utilization of the telephone, Internet, and client base management. He is regarded as the expert trainer for automotive telephone training, automotive management training, and automotive Internet and BDC training. He has worked and continues to work with tens of thousands of salespeople, managers, business development, and Internet staff from coast to coast as well as internationally. Learn more at http://www.alanram.com.

About Covideo
Covideo®, powered by EasyCare®, is a leading innovator of video email services for dealership communications. Founded in 2004 and headquartered in West Lafayette, IN, the company specializes in developing streaming video solutions to allow the consumer relationship to be more personal. The company’s technologies have been used by organizations across North America and in countries around the world. Learn more at http://www.covideo.com/auto/.

About EasyCare, an Automobile Protection Corporation – APCO Brand
Founded in 1984, Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create longterm bonds between the consumer and their dealership. EasyCare benefits include vehicle service contracts, dent removal coverage, GAP insurance, key replacement coverage and 24/7 personal concierge. Learn more at http://www.easycare.com.


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