Rockville, MD (PRWEB) April 07, 2014
Market research publisher Packaged Facts has released “Whole Foods and the Natural Food Channel” and “Trader Joe's and the Natural Food Channel,” dual companion reports focused on retailing in the natural and organic food and beverage segment.
The reports respectively analyze each chains’ historical growth and expansion strategies, mission/position, store location and design, product standards and programs, use of private label, pricing, advertising and use of social media, organizational structure, ethical and environmental initiatives, consumer demographics and psychographics, and more. Chapters in each report contain copious tables, charts, graphs, and illustrations that reinforce and make easy to grasp points made in the text. In addition, each report’s Retail Competitors chapter examines the wave of up-and-coming competitors in the natural foods space.
Sources of information include primary research entailing interviews with retailers and other members of the industry, and on-site examination of retail stores. Secondary research involved the evaluation and comparison of data from articles found in financial, marketing, and industry publications, as well as on corresponding websites and in consumer social media. Other sources for secondary data include annual reports, 10-Ks, transcripts of earnings calls, and literature from individual companies. Consumer data are derived from Simmons National Consumer Surveys for Summer 2013, from Experian Marketing Services.
For more information on “Whole Foods and the Natural Food Channel,” please visit: http://www.packagedfacts.com/redirect.asp?progid=86121&productid=8032064. For a look at “Trader Joe's and the Natural Food Channel” visit: http://www.packagedfacts.com/redirect.asp?progid=86120&productid=8031891.
About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services.
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