Westport, CT (PRWEB) April 08, 2014
Milestone, Global Leader in Sample Prep for Laboratories,Taps Crossbow Group
Milestone Inc., whose North American headquarters are in Shelton, CT, has selected Crossbow Group to develop and implement a strategic branding and communications plan. The objective of the integrated plan is to measurably increase awareness and consideration of the company’s innovative solutions for lab scientists.
“Milestone’s innovative solutions can more than double the productivity of labs in a range of markets. From commercial labs to academia and multinational powerhouses like Dow Chemical, Milestone customers enjoy unrivaled technology leadership and superior service,” said Jay Bower, Crossbow Group President. “We’re working closely with them to articulate their brand vision and implement that vision in a disciplined way.”
“We chose Crossbow Group because of their proven experience developing branding, communications and growth strategies for technology firms,” said Roy Mirchandani, Milestone’s North American president. “They have an impressive track record working for industry leaders like Intuit, Google, Cigna and Box.”
With over 30 patents and more than 18,000 instruments installed in laboratories around the world, Milestone has been widely recognized as the global leader in metal prep technology for the past twenty-six years. The company’s integrated team of scientists, engineers, technicians, logistics and management professionals is uniquely equipped to provide research and industrial communities with safe, accu-rate and cost-effective instrumentation for a wide range of applications. For more information, visit http://www.milestonesci.com or contact Roy Mirchandani at (866) 995-5100.
About Crossbow Group
Crossbow Group is a full-service branding, direct and digital marketing and communications firm with expertise in developing high impact programs that drive measurable results – across the entire spectrum of communications media. With a solid grounding in the disciplines of branding and digital marketing, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations. The firm’s client list includes Intuit, CIGNA, Bloomberg, Clean Harbors, Google and other leading brands. For more information about the company, go to http://www.crossbowgroup.com or contact Jay Bower at (203) 222-2244 or jbower(at)crossbowgroup(dot)com.