Mountain VIew, CA (PRWEB) April 07, 2014
It’s a race against time for advertisers everywhere as the standard for ad-serving decreases at a rapid pace. The new frontier for omni-channel marketers is real-time bidding (RTB), a world where platforms have 100 milliseconds or less to win a bid and serve an ad, at increasingly large scale.
To address the unique challenges presented in this new age of advertising, LaunchLM and CloudRFP will host a panel discussion with experts from technology companies focused on solving the issues facing multi-channel advertisers in the ‘Age of Context’. Each of these companies has extensive experience in the adtech space, so you won’t find a better place to get your questions answered.
The panel will address issues such as:
- Global traffic distribution challenges and solutions at high scale
- Scaling distributed bidding engines to 100k+ QPS and responding <100ms
- Consuming the internet's impression feed: queueing and real-time data systems in digital marketing
Aerospike co-founder and CTO, Brian Bulkowski, will participate on the panel alongside representatives from NSONE, Internap, A10 Networks, PulsePoint, and MediaMath. Brian will also discuss use cases of Aerospike customers who are building and operating modern ad-tech platforms - combining an in-memory NoSQL database for predictable high performance at the web edge with Hadoop-based analytics generating insights in the back office.
Date: Thursday, April 10
Time: 5:30 – 8:30PM EST
Where: StackExchange HQ, 110 William St, 28th Floor, New York, NY
Register now for 'Adtech Gets Hacked in Lower Manhattan'.
Aerospike delivers the first flash-optimized in-memory NoSQL database for revenue-critical, real-time context-driven applications that personalize the customer experience across Web, mobile, search, social, video, and email channels across the Internet. The database of choice in real-time bidding and cross-channel marketing, Aerospike is the user context store for global-scale platforms, such as AppNexus, BlueKai, eXelate, The Trade Desk and [x+1], processing terabytes of data and billions of transactions per day, with predictable low latency and continuous availability. With unmatched price/performance, Aerospike also scales up and out to accelerate real-time applications in ecommerce, retail, financial services, and telecom. The free Aerospike Community Edition manages up to 200GB of unique data and can be upgraded to the Aerospike Enterprise Edition with support for larger deployments and cross data center replication. Aerospike is headquartered in Silicon Valley; investors include Alsop Louie, Draper Associates and NEA.