...our publishers can monetize their growing and higher-valued, guaranteed inventory more effectively in an automated manner.
Toronto, Ontario (PRWEB) April 09, 2014
Shiny Ads, the innovator in programmatic direct advertising technologies, today released video support for Shiny Ads Direct, its programmatic direct advertising platform. This makes Shiny Ads the first multi-screen programmatic direct vendor to offer display, native, and now video for desktop, mobile, and tablets in a single platform.
comScore reported that 35.2 billion online video ads were viewed in December 2013, which is an increase of 32% from the previous month and an almost 4x increase from the start of the year. This rapid growth and the higher CPMs delivered by video ads makes this a key revenue stream for publishers. The ability to automate the buying and selling of these video ads on the same programmatic direct platform for both desktop and mobile allows publishers to capture this revenue without significantly increasing costs.
“Shiny Ads has been an innovator in the programmatic direct market for many years with several industry firsts including being the first to build direct integration for multiple ad servers and to offer 3rd party audience targeting for the direct buying of class-1 inventory,” said Roy Pereira, Founder and CEO of Shiny Ads. “With the addition of video support on the platform, our publishers can now monetize their growing and higher-valued, guaranteed video inventory more effectively in an automated manner.”
Through its direct integration with the most publishers’ ad servers, the Shiny Ads Direct platform automates the entire ad buying process for publishers, agencies, and advertisers from inventory discovery, insertion order creation and payment processing. Now by enabling display, text and video creatives in Shiny Ads Direct, publishers can offer programmatic direct functionality across all media types.
VAST 2 and 3 video ad tag support is available immediately through the Shiny Ads Direct Pro, Sales and Connect solutions.
About Shiny Ads
Shiny Ads provides an end-to-end programmatic direct advertising platform that automates the buying and selling of premium guaranteed inventory to increase efficiencies, decrease costs and speed time-to-market. The Shiny Ads Direct platform is integrated with the most industry-leading ad servers so publishers can guarantee impressions and control pricing and packaging to generate net new revenue. At the same time, it enables agencies and advertisers to purchase guaranteed inventory more efficiently on brand safe sites. The award-winning Shiny Ads works with leading publishers, including AdWeek, Business Insider, CBS Interactive, Internet Brands, Match.com and others. Visit http://www.shinyads.com.