Kratos Debuts Ginger & Wasabi Flavored High Protein Beef Bars, as New Supermarket Survey Suggests Shoppers Crave Healthier Options

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While protein bars have recently seen a big sales gain, many are still full of sugar, salt and fat. Kratos believes people want better choices, and therefore offers healthier, better tasting protein bars perfectly aligned with shoppers' desires.

"Our nutrition panels speak for themselves," say Cranford, owner of Kratos High Protein Beef Bars. "100% lean beef, gluten free, 15 grams of protein, only 70-80 calories, no MSG, no filler and 0 trans-fat"

It's not only bodybuilders or major athletes who want to be healthy and eat the right things. Everyone can feel good about a diet high in protein, and low in sugar, salt and fat. Kratos high protein beef bars is happy to meet this need, and introduces a brand new flavor, ginger & wasabi.

According to Phil Lempert, Supermarket Guru, and his recently released Annual Consumer Panel Survey, “Consumers’ desire to be healthy/eat what’s good for us” is at the top of shoppers nutritional content concerns, while 80.8% of consumers consider health claims “almost always” or “sometimes” when considering the purchase of a new food item.”1 (

This might help explain the rapidly rising sales of protein bars. Kratos High Protein Beef Bars are new to the market and offer a unique and nourishing combination of ingredients that make for great flavor and healthy snacking. They are clean and simple and come in four recipes; Original, Zesty Pepper, Acai Berry and the new Ginger & Wasabi. (

“Beef to us, is the originator of protein,” said Richard Cranford, CEO and owner of Kratos High Protein Beef Bars. “If it’s lean, that’s where we want our protein coming from. Kratos Bars are comparable to eating a smoked lean steak. They are 100% lean beef without the sugar and the gluten. Our nutrition panels speak for themselves; 100% lean beef, gluten free, 15 grams of protein, only 70-80 calories from fat (depending on the bar you choose), 200 milligrams of sodium, no MSG, no filler, no preservatives, 0 trans-fat and no nitrites are added except for those naturally occurring in sea salt and celery juice.”

Many protein bars contain several unhealthy ingredients. Most bars claim to be “healthy snacks” on their packaging but contain high levels of sugar (6 grams- 35 grams). “Why is it that one-third of adults [worldwide] have high blood pressure, when in 1900 only 5 percent had high blood pressure?” “Why did 153 million people have diabetes in 1980, and now we’re up to 347 million? Why are more and more Americans obese?” asked Richard Johnson, a nephrologist at the University of Colorado Denver, “Sugar, we believe, is one of the culprits, if not the major culprit.”2 (

In the protein bar category sodium content averages 250- 350 grams. Controlling daily sodium intake is an important component of a healthy diet. According to Dr. Patrick Sharp, a renowned age management doctor and owner of The Sharp Clinic, a Cenegenics affiliate which provides proactive age management programs, “In certain people, sodium can raise the blood pressure and cause fluid retention. This increased blood pressure can increase the risk of strokes and heart attacks.”

There has been tremendous growth in gluten free product offerings due to celiac disease sufferers but also due to consumers’ desire to reduce gluten in their diets to improve intestinal health. “Limiting gluten in your diet will hopefully increase the nutritional quality of your food choices.” says Hana Abdulaziz Feeney, MS, RD, CSSD, a registered dietitian and a board certified specialist in sports dietetics. “The most common gluten-containing foods in an athlete's diet are: bagels, pasta, crackers and pretzels. Other items include cookies, pastries, cakes and other high sugar items. These foods do provide carbohydrates--the ever-important nutrient for exercise--but that's about it. These foods are low in antioxidants, minerals, protein and fiber. They are often empty-calorie foods with unnecessary and unhealthy added fats, sugar, salt and preservatives.”3 (

Kratos High Protein Beef Bars avoid these dietary pitfalls. They deliver high quality, great tasting nutrition and a healthy snack or meal replacement for all concerned, including diabetics and celiac sufferers.

About Kratos Foods
QuarterShare LLC dba Kratos Foods is a privately held food company specializing in high protein and healthy food and snacks. Based in Oklahoma, Kratos Foods launched Kratos High Protein Beef Bars in February 2013 with three bar recipes. Kratos Foods believes in constantly improving their products and in January, 2014 released new bars with improved ingredients and nutrition panels. In March 2014 they launched the new flavor Ginger Wasabi. Go to for more information.

Media Contact:
Suzanne Meeks                                                                                                        

Contact Suzanne Meeks for free samples of all four recipes, more photos or artwork and see a third party review of Kratos Bars at
1Phil Lempert, “The Future of Natural Supermarkets”, Viewpoints in Supermarket News Magazine, Feb. 6, 2014

2 Dr. Richard Johnson, Nephrologist at the University of Colorado in Rich Cohen “Sugar Love, (A not so sweet story)”. National Geographic, August 2013

3 Hana A. Feeney, MS, RD, CSSD for Canyon Ranch in Tucson, Arizona, (n.d.). “Eat Like a Pro With a Low-Gluten Diet”.

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Suzanne Meeks
QuarterShare LLC dba Kratos Foods
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