South Florida Realtor, Melissa Rubin of Platinum Properties International, Uses Innovative Marketing Tools to Sell Luxurious South Beach Home

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Luxury Real Estate Broker Wins Miami Beach Chamber of Commerce Innovative Realtor Award

“I was thrilled to be recognized for setting ourselves and our client apart in such a unique way,” said Melissa Rubin of Platinum Properties International.

High-end catering, personal invitations, a coffee table book and Apple TV’s are the newest way to sell a high-end property on Miami Beach, and that twist on the traditional open house is why real estate broker, Melissa Rubin of Platinum Properties International, is a winner.

The Miami Beach Chamber of Commerce awarded Rubin the 2014 Most Innovative Method of Marketing Real Estate Broker during a luncheon of more than 350 real estate professionals at the Loews Miami Beach on Thursday, March 27th.

“I was thrilled to be recognized for setting ourselves and our client apart in such a unique way,” said Rubin. “We really strategized the sale of Villa MerSoleil and knowing our efforts worked, up against some very good company, is exhilarating,” added Rubin, whose company is headquartered in Coral Gables.

Rubin took home the prize for the unique marketing tools used in the sale of Villa MerSoleil, a luxurious, two-story, 6,300 square foot residence on 1st Street and Ocean Drive on South Beach. The 5-bedroom, 7 bath home is for sale for $29,888,000 million dollars. Rubin’s marketing strategy centered around hosting a very, exclusive broker’s open party in November of last year that coincided with preparations for Art Basel Miami Beach, one of the most prestigious art shows in the world. She launched it specifically at that time to attract wealthy art collectors, who might possibly be on the lookout to purchase real estate as well.

Rather than send out the standard e-mail invite and blast, Rubin set the high-profile tone of the party with calligraphy invitations delivered to a guest’s home or place of business. She also created a coffee table book of the property, launched a website exclusively for Villa MerSoleil and helped produce a high-definition video tour of the property.

“Melissa truly deserved the Better Beach Award, as her marketing for such a unique and valuable property was innovative, classy and well executed, from the invites to the coffee table book,” said Madeleine Romanello, Broker-Associate with One Sotheby’s International Realty and a guest at the Villa MerSoleil party.

During the November event, guests were greeted with cocktails and enjoyed hors d’oeuvres created by Bill Hansen Catering, caterer to five past Presidents and Pope John Paul II. Guests left the event with a bag of swag, complete with a complementary Apple TV. Finally, Rubin topped it all off with hand written thank you notes to those who attended.

“The open house Melissa hosted was a first class event – it made every broker feel special and also very comfortable to spend time at Villa MerSoleil and relax with friends, wine and good food in an artful setting,” added Romanello.

Thirteen awards were given out during the second annual City National Bank Better Beach Awards. The awards honor the most influential and innovative leaders in the local real estate industry and are presented by the Chamber’s Real Estate Council, which serves the Chamber’s local Real Estate community.

Rubin went up against well-respected powerhouses in real estate including, Jay Parker, Attorney and CEO of Douglas Elliman Real Estate-Florida Brokerage and Mayi de la Vega, Founder and CEO of One Sotheby’s International Realty.

“I hope this award shows that we care and go the extra mile for all of our clients,” said Rubin. “I am honored and will forever be thankful to the Chamber for the recognition,” ended Rubin.

About Villa MerSoleil

Nestled amidst the premier location of South Beach, Villa MerSoleil, located at 125 Ocean Drive is a unique ocean front sanctuary balancing nature's beauty with modern design. This two-story, 6,300 square foot residence with 1.000 ft. of expansive terraces, features 5 bedrooms, 7 baths, a theatre, state-of- the-art kitchen and office and beautiful works of art.

Listed at $29,888,000 or $4,744 per ft., Villa MerSoleil is a work of art built to house works of art. It’s also one of a handful of homes where you can walk directly out the door and onto South Beach. Miami real estate broker, Melissa Rubin, is hoping to entice wealthy art lovers to view and buy this one-of-a-kind House of Art. For more information, please visit

About Platinum Condos

Coral Gables Platinum Properties International provides “concierge” residential and commercial real estate services with a commitment to trust, integrity and servicing clients beyond their expectations. These full-range services include buyer and seller representation in the purchase and sales of properties, landlord and tenant representation, mortgages & loans assistance, concierge service and solutions for a better financial future.

The Platinum team is comprised of more than 25 real estate professionals with diverse knowledge and specialties. With more than 20 years experience each, President and Broker, Miguel Flores and Vice President and Broker, Melissa Rubin lead the team. For more information, visit the company’s website at or call 305.984.7706.

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Ivonne Amor

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