MDI Biological Laboratory Unveils New Corporate Identity Created by Fusion Marketing

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Fusion Marketing announces a new corporate identity and website for MDI Biological Laboratory, a rapidly growing independent non-profit biomedical research institution.

“The work we did with MDI Biological Laboratory was very satisfying and is why we love what we do. Here was a gem of a scientific institution, expressing to the world an exciting new chapter. They really needed a scientific and consistent look for all of their outreach to many constituents. Maintaining discipline in this transformation mirrors the change in the organization as well. We are very pleased to work with the team there and pleased with the result,” commented Kate Morgan, Managing Partner of Fusion Marketing.

MDI Biological Laboratory’s mission is to improve human health and well-being through basic research, education, and development ventures that transform discoveries into cures. Founded in 1898, it is located in Mount Desert Island, Maine.

Fusion Marketing ( is a comprehensive marketing agency located in Princeton, New Jersey. The thirteen-year old firm has significant strategic and creative experience in medical devices, consumer goods, and financial services, forming an approach to marketing that underscores simplicity of visual expression and positioning around complex ideas. Clients include Medical Devices: ConvaTec, LifeCell, Novartis, Consumer Goods: Church & Dwight, Quickie, Zicam, and Merrill Lynch, Sword Rowe & Co. in Financial Services.

Says Kevin Strange, President of MDI Biological Laboratory, “We are very pleased with our new graphic identity which now represents our institution: a world class biomedical research laboratory focused on transforming our discoveries into new therapeutics that slow or reverse the degenerative changes that occur as we age. Fusion immediately understood the simplicity, professional and scientific sense we needed to convey and worked with our organization to maintain discipline around that expression. The firm is populated by smart and creative folks and a pleasure to work with.”

About Fusion
Fusion Marketing is a 13 year old, full service-marketing agency located in Princeton, New Jersey with extensive experience in Consumer Goods, Healthcare and Financial Services.

Kate Morgan
ph: 609-279-0606.

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Kate Morgan

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Fusion Marketing LLC

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