LOFT to Open New Store in Charleston, South Carolina

LOFT, a division of ANN INC., announced today that women in Charleston, South Carolina will be able to experience the brand’s versatile, undeniably feminine and on-trend styles with the opening of the new LOFT store on King Street on April 14.

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Charleston, SC (PRWEB) April 10, 2014

LOFT, a division of ANN INC., announced today that women in Charleston, South Carolina will be able to experience the brand’s versatile, undeniably feminine and on-trend styles with the opening of the new LOFT store on King Street on April 14.

The new 6,700-square-foot store is located at 265-267 King Street and will be the go-to location for women in search of effortless and ultra-wearable pieces that work everywhere in a woman's life—at home, at work, on the weekend, and beyond. The new store will open featuring LOFT’s summer collection, which emphasizes feminine details, simple silhouettes in softened colors, graphic prints and accessories that pop.

“We’re thrilled to expand our footprint in this market,” said Lori Leslie, Director, Client Experience and Communications, ANN INC. brands. “We hope the new LOFT location will become the go-to destination for the Charleston women looking for on-trend, versatile styles for everyday—at an affordable price.”

The new LOFT store will also deliver a personalized shopping experience complete with plush seating and open space, designed to encourage interaction among shoppers. Additionally, the store will feature large groupings of mannequins, highlighting additional outfitting options to the client.

Founded in 1998, LOFT takes pride in providing accessible and affordable fashion with feminine appeal, special and unexpected details and always-flattering fits.

Shop the new LOFT at:
King Street
265-267 King Street
Charleston, SC 29401
Phone: 843-722-8231

ABOUT LOFT
At LOFT, we believe the best relationships are BUILT ON TRUST. Well, that and an amazing wardrobe. We become a TRUSTED PERSONAL STYLIST by connecting with women on a GENUINE LEVEL – equal parts expert, confidante and friend who tells it like it is. We give her fashion advice, ideas and inspiration that make her style aspirations attainable. We believe in offering VERSATILE, ACCESSIBLE and AFFORDABLE fashion with undeniably FEMININE appeal, special and unexpected DETAILS, and a flattering FIT. LOFT operates over 525 stores across the United States and Canada, as well as online at LOFT.com. LOFT is a division of ANN INC. (NYSE: ANN).

ABOUT ANN INC.
ANN INC. is the parent Company of Ann Taylor and LOFT, two of the leading women's specialty retail fashion brands in North America. The Company operated 1,025 Ann Taylor, Ann Taylor Factory, LOFT and LOFT Outlet stores in 47 states, the District of Columbia, Puerto Rico and Canada as of February 1, 2014. Our Ann Taylor and LOFT brands are also available in more than 100 countries worldwide online at AnnTaylor.com and LOFT.com. Visit ANNINC.com for more information (NYSE: ANN).

PRESS CONTACT:
LOFT Public Relations
Melissa Little
Melissa_Little(at)anninc(dot)com
(646) 937-3112


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