(PRWEB) April 09, 2014
In the pursuit of defining a new approach to luxury, Prologue Lifestyle launches a stunning new concept store that evokes an independent, unconventional and coveted approach to its curated collection of leather goods, accessories and skincare lines.
Building upon its boutique spa offering, Prologue Lifestyle is a play on contrasts: sophisticated yet warm, noble yet modern, formal yet fresh. Informed by its warm and rich atmosphere, the store exudes the richness of a luxury art gallery – showcasing designer products like works of art.
Non-traditional in its product curation, Prologue Lifestyle goes against the grain – searching for independent and emerging designers who create a raw connection between product and purchaser, or “collector” as Prologue refers to them. From a one-of-kind snake vertebrae tie to exquisite handmade handbags that are the antithesis of mass-produced It-Bags, Prologue Lifestyle creates confidence through its meticulous attention to detail.
“Each item must speak to us,” said Elle AyoubZadeh, co-founder of Prologue Lifestyle. “Sometimes that means we take risks on an unknown designer or product, but for us, if it’s lust-worthy, it’s worth it.”
On April 2, 2014, Prologue Lifestyle launched The New York Collection, an exclusive exhibit of sought-after independent designers from the city that never sleeps. Terracotta New York is extremely excited to be showcasing their latest SS’14 silk scarves as part of the New York Collection. Celebrity favourites RODIN olio lusso, Yliana Yepez, Khirma Eliazov, Assad Mounser, title of work, Lele Sadoughi, Jack Germain, Paige Novick, Lizzie Fortunato Jewels, AANDD, Cullen Meyer, D.S. & Durga, JINsoon, and Jabonería Marianella will also be available at the King East boutique.
“This collection is sharp, sexy and edgy – it defines New York City,” said Raymond Luk, co-founder of Prologue Lifestyle. “The New York Collection offers our clientele statement pieces that exude the confidence of bright lights, big city."
Launched in 2013, Prologue Lifestyle is an innovative concept store that prioritizes quality over quantity – ensuring a curated collection of coveted designers and products. Passionate in their pursuit of exquisite and timeless pieces, co-founders Elle AyoubZadeh and Raymond Luk search the world for product offerings that resonate emotionally. True to its name, Prologue Lifestyle establishes the background for clientele to create their individual story.
The New York Collection will be available at Prologue Lifestyle – 322 King Street East – for the next three months.
About Prologue Lifestyle:
Founded in 2013 by entrepreneurs Elle AyoubZadeh and Raymond Luk, Prologue Lifestyle is an innovative luxury concept store that features a curated collection of coveted designers and products from around the world. Taking a hands-on approach in discovering each designer product, Elle and Raymond prioritize quality over quantity in regards to each item sold at Prologue Lifestyle. Many famous celebrities such as Cara Delevingne, Rihanna, Cameron Diaz, Malin Akerman and Sienna Miller have worn designer products available at Prologue Lifestyle. For more information, please visit http://www.prologuelifestyle.com.
About Terracotta New York:
Inspired by the long-standing tradition of simplicity and pattern in menswear, Terracotta New York brings you luxury Italian-made scarves and androgynous bow-ties and neck-ties for women. Created by two former investment bankers, Alina Cheung and Yidi Xu, Terracotta proves women can have just as much fun with a bow-tie and a penguin pattern. For more information, please visit http://www.terracottanewyork.com.