Media Spotlight on New, Heart-Healthy Cattle Feed Supplement

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Visionary cattleman, Don Smith, is featured in a CBS News segment about his industry-changing supplement for healthier beef and industry changing fundraising source.

A visionary cattleman and former energy executive is gaining positive attention in the media, thanks to a bold venture that he and his team hope will lead the “evolution” of the American diet: beef.

In a news report on KREX, the CBS affiliate serving the Grand Junction, Colorado market, Omega3Beef’s founder Don Smith explains the innovative, all-natural cattle feed supplement his company has developed — and the passions that have driven him to dedicate himself to the cause of making beef healthier.

Reporter Amanda Brandeis interviewed Smith on the Crystal River Meats’ Colorado ranch where Smith’s company will soon test their cattle feed supplement on grass-fed cattle, using a patented supplement and feeding regimen. The company has already demonstrated that it can produce beef that is rich in omega 3’s EPA and DHA by feeding cattle a supplement containing the same type of algae that result in high omega 3 levels in halibut and salmon.

The company’s innovation was neither simple nor easy to achieve. “We had to find an algae that had a tough cell wall, like a soccer ball,” Smith explains to Brandeis, “so it wouldn’t dissolve until it got to the small intestine, and then would release the omega 3’s.” The report also explains how the next step for the company is to transport a few of their Carbondale cattle to Stillwater, Oklahoma, where researchers are feeding other cattle with different feed products to determine how well they respond to a mixture of algae and alfalfa hay.

So far, the company has relied on Smith and several investors for operating expenses. To clear its next hurdle —winning approval for commercial sales from the FDA’s Center for Veterinary Medicine (CVM) — the company is engaging in crowdfunding. Using donations from consumers across the country, Smith’s organization plans to scale up operations and raise a test group of 200 cattle for CVM’s official review. “We’re expecting to be approved by early fall,” Smith has explained. “After that, we’ll start selling cattle feeders the feed supplement they can mix in with their current feed.”

In exchange for consumers’ financial support (through donations ranging from $50 to $200), the company will prepare and mail packages of beef produced from the test herd. The company’s supporters will be the first to sample Omega3Beef — featuring the traditional flavor they love, but heart-healthy omega 3’s as well.

“We’re taking this unusual funding approach for two reasons,” Smith explains. “First, it will help offset the costs of raising our herd with our supplement. More importantly, doing so will help us show the beef industry that consumers really do want the choice of healthier beef.”

About Omega3Beef
Based in Aspen, Colorado, Omega3Beef is a small company with big ideas. Founder Don Smith and his partners are pioneering a way to introduce the same sea-based algae, which are consumed by tiny fish which are in turn consumed by halibut and salmon, into cattle feed — resulting in beef that is rich in heart-healthy omega 3’s EPA and DHA. The company is ready to lead the evolution of the beef industry, and is using crowdsourcing in order to apply for approval for commercial sales of its patented, all-natural feed supplement process.
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