April is Made in Oklahoma Month
Oklahoma City, OK (PRWEB) April 07, 2014 -- Made in Oklahoma Coalition, a division of the Oklahoma Department of Agriculture, is kicking off Made in Oklahoma month with a flurry of advertising. Promotions include television commercials, the launch of a new website, and various M.I.O. events throughout the state.
The television commercials airing throughout the state feature some of Oklahoma’s top processors, including Lopez Foods, Field’s Pies, Ozarka and Shawnee Mills. Many other partners are showcased in the commercials bringing to light the diversity of locally processed Oklahoma products.
“We strive to bring Oklahoma brands to the forefront of public knowledge,” said M.I.O. Marketing Coordinator Kerry Barrick. “Our hope is that local businesses, no matter their size, are featured in the Oklahoma market, as well as national and international markets.”
M.I.O. has coupled its launch of the television spots with a new website. The new site boasts a variety of Made in Oklahoma recipes and upcoming events, as well as a comprehensive list of all M.I.O. retail and food service partners.
“We wanted to make the M.I.O. website a place to showcase all of the wonderful things local companies are processing in the state,” said Barrick. “The site is much more user friendly than the previous site and really does a good job of capturing the essence of the Made in Oklahoma brand.”
The Made in Oklahoma brand will be further showcased this April at Oklahoma State University on Wednesday, April 9th. Thirteen M.I.O. members will provide complimentary MIO product samples to students and faculty outside the Student Union.
“We have a lot of events and promotions in store for M.I.O. this April, and we are excited to bring Oklahoma brands to the attention of the state,” said Barrick.
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The Made in Oklahoma Coalition (MIO) is a state-run group that represents more than 40 Oklahoma food and agricultural manufacturers, who employ over 20,000 Oklahomans statewide. MIO’s mission is to promote brand awareness and consumer loyalty for Oklahoma food and agricultural products. This is accomplished through collective marketing for the purpose of increasing sales, maintaining business retention and expanding Oklahoma’s food processing sector. MIO, Good for Oklahoma. Good for you. For more information visit http://www.miocoalition.com.
Alyssa Canales, Boiling Point Media, http://www.miocoalition.com, +1 4052869635, [email protected]
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