New York, NY (PRWEB) April 08, 2014
The Nice Laundry Spring/Summer 2014 sock collection launches online (http://nicelaundry.com/collections/all) today. This is the second collection released by the service, which gives men and women an easy, affordable way to refresh their sock drawers in just a few clicks.
The SS 2014 collection features new patterns, including chevron, argyle, color block and heathered solids. It also introduces fresh colorways of the brand’s classic designs in stripes, dots and camouflage prints. The spring collection’s color palette combines soft pastels and energizing brights, creating a harmony of hues so often found in nature during this change of season.
Nice Laundry pairs are sold in thoughtfully curated packs of six, making it easy for men and women to quickly and confidently build their sock drawers. Each pack is created with an emphasis on style and utility, combining designs to appeal to personalities from mild to wild and everything in between.
The spring collection adds nine packs to the site. The brand’s core patterns return in fresh color combinations in the Exec II, Dreamer II and Wild Child II packs. Notable packs showcasing new patterns include the Night Owl and the Prepster. The Night Owl pack contains a variety of pairs with a solid calf and patterned foot, ideal for the man who works hard but plays harder. The Prepster pack offers a complete spectrum of solid heathered pastels for a noticeable yet understated style statement.
Each pack (6 pairs) retails for $39; a complete sock drawer makeover (18 pairs) is $99. Free shipping in the USA.
Nice Laundry is an online service that makes it easy for men and women to revamp their sock drawers in one fell swoop, instead of pair by pair. Nice Laundry delivers specially curated packs of premium quality socks straight to customers’ doors, and offers a complimentary recycling program to encourage customers to get rid of their old, worn pairs in an environmentally responsible manner. Nice Laundry launched in August 2013 and its signature Sock Drawer Makeover was quickly named “Steal of the Week” by The Wall Street Journal.