Viyet’s new to-the-trade program will allow Viyet to attract and deepen their relationships within the interior design, architect, and trade community.
New York, NY (PRWEB) April 09, 2014
Viyet is transforming the way people buy and sell pre-owned furniture and decorative items. It has differentiated itself from other furniture consignment sites by servicing the top echelon, featuring a highly-curated assortment of exclusive designer and brand name furniture. The company excels at providing unparalleled professional white glove service every step of the way--from pricing and photography to storage and delivery. Viyet offers furniture, lighting, art, and accessories from renowned designers such as Christian Liaigre, B+B Italia, Mies van der Rohe, and Jonathan Adler, among others. The average price point for an item on Viyet’s website is $1,800 marked down from an estimated retail price of $4,000, representing average savings of over 50%.
Viyet’s new to-the-trade program will allow Viyet to attract and deepen their relationships within the interior design, architect, and trade community. Upon joining Viyet’s trade program, members will receive a 15% discount, allowing them to deliver even more value to their clients on top of Viyet’s already reduced prices. Additionally, members will have the opportunity to build their brand by leveraging Viyet’s robust social media presence, blog, and curated emails to showcase their work and attract new clients. Members will enjoy many more trade-specific features as the program continues to evolve over the coming year, including the ability to purchase new product before it is release to the general public, print tear sheets, and create project lists for individual clients. The to-the-trade program will launch on April 14th.
Leading the charge is CEO Elizabeth Brown, who joined the company in September 2013. Brown formerly led Corporate Development at Poppin, the innovative retailer of design-inspired office products founded by J. Christopher Burch, co-founder of Tory Burch and founder of C. Wonder. Since arriving at Viyet she has tripled sales every quarter, developed key trade partnerships with designer trade showrooms (including Designlush and most recently Atelier), and overseen various design and tech updates to the Viyet website as well as the introduction of a very lively design blog.
Brown made key hires in technology, design, and other departments, including adding a number of curator positions to respond to the overwhelming amount of inquiries from prospective consignors. Key hires include:
- Sameer Khanna, Vice President of Engineering, formerly of Lot18.
- Jennifer Koen, Vice President of Marketing, who joins from Godiva where she was Director of Innovation and Licensing, and prior to that worked with Coach and Movado Watch Group.
- Camila Hori, Creative Director, overseeing brand and all digital marketing, whose previous experience includes Ann Inc., Brooks Brothers and Bluefly.com.
The increased headcount at the booming company led to a relocation of headquarters this month from the Upper West Side to a spacious and sunlit loft in Soho.
“Viyet has gained a tremendous amount of momentum in the past year, and we owe much of that growth to our consignors and buyers in the design field,” said Brown. “I am proud of the relationships we have developed with interior design talent, both up-and-coming and established. We are committed to helping these design professionals continue to grow their business, and I am excited to continue our support of the design community through the introduction of our new trade program.”
NOTE TO EDITORS: Media Assets accompanying this story are available by contacting the K+J Agency, LLC, Joanne Gibbs, joanne(at)kj-agency(dot)com.
Viyet.com is the leading online consignment shop for curated furniture, lighting, accessories and art from top designers and design savvy consumers. The company was launched in April 2013 to provide a full service, white glove solution for buying and selling beautiful second-hand design online in a manner that is simple, trustworthy, and always discreet. Art and accessories were introduced in October 2013. While consignors are from the New York, New Jersey, and Connecticut area, buyers come from around the country and even overseas. Viyet gives them access to one-of-a-kind items that are often in “like new” condition. The furniture, lighting, art and accessories sold via Viyet come from the top designers and brands in the world including Baker, Blu Dot, Campana Brothers, Campion Platt, Christian Liaigre, Dennis Miller, Desiron, Frank Gehry, George Smith, Herman Miller, Hickory Chair, Alexa Hampton, Holly Hunt, John Robshaw, Jonathan Adler, Kartell, Knoll, Ligne Roset, Maharam, Michael Taylor, Mies van der Rohe, Mitchell Gold + Bob Williams, Noguchi, Philippe Starck, Thom Filicia, and Vitra, among others. A recent week’s “New Arrivals” included pieces by B&B Italia, Cassina, Cherner, Paul Frankl, Poliform, and Thomas O’Brien.