WideOrbit Announces More Than 300 Stations Live on WO Analytics

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WideOrbit’s Dynamic Business Analytics Solution Gains Momentum and Previews its Latest Release at the 2014 NAB Show

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Our mission with WO Analytics v3.1 is to bring data analysis capabilities to the front lines of decision making in the broadcasting business: station managers.

WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that more than 300 stations are now live on WO Analytics, the company’s dynamic business analytics solution. WO Analytics v3.1, the latest release, will preview at the 2014 NAB Show in Las Vegas and features many new enhancements including several new, core dashboards containing more than 35 major reports, new standard data sources for ad-hoc data exploration and numerous features specifically built for station management.

WO Analytics is an advanced, flexible business analytics tool that provides in-depth monitoring and reporting across a media business to help executives and station managers identify new business opportunities, improve pricing, streamline operations and increase forecasting accuracy. WO Analytics gathers and analyzes data from WideOrbit source systems and business-critical third party systems, which allows users to quickly and easily identify profit opportunities, lost revenue and operational inefficiencies to help them significantly improve their bottom line.

WO Analytics truly delivers information at your fingertips,” said Vijay Kumar, Vice President of Engineering at WideOrbit. “Our latest release, v3.1, provides Business Intelligence in a package that exceeds the needs of C-level executives while also serving the unique needs of station managers to deliver critical information to all of the key decision makers that can effectively impact profitability—from the station level on up.”

WO Analytics v3.1 includes several new enhancements to help broadcast executives and station managers gain insights into their data and improve decision-making:

  •     Complete push and pull access to all data – Accessible by email or from any browser or tablet, WO Analytics delivers instant access to real-time data analysis across numerous key areas of a broadcast business.
  •     New data sources for ad-hoc data exploration – Along with Spot and Pacing data, WO Analytics now includes Invoice aging, Payment history, Traffic log, Inventory capacity and Nielsen ratings information.
  •     Several new core dashboards:

o    Director of Sales Dashboard – Complete overview with 7 mini dashboards and over 25 major reports, including Top 25 Advertising Trends, Pacing Trends, Current Year Cancellations, Preempts/Credits—all with a high-level view and the ability to drill down into details.
o    Executive Dashboard – High-level Pacing by revenue, group, focused events, category performance and daypart trends with drill-down capabilities.
o    A/R Dashboard – Overview of outstanding balances across a group to help identify areas for improvement, including days outstanding by AE, advertiser, agency, market or station.
o    Political Monitor – Group-wide and station-specific political sales analysis with LUR monitor and rate driver.
o    Sales Meeting Dashboard – Overview of the common, weekly, sales meeting metrics including potential lost revenue from weekly unsold/undersold inventory.
o    EUR Report – Multiyear EUR performance by different inventory codes, affiliates or dayparts.
o    AE One-on-One – All metrics typically reviewed in a Manager/AE one-on-one meeting delivered in several reports.
o    National Preemption Report – View of preempts across stations, agencies, advertisers or sales office.

“Our mission with WO Analytics v3.1 is to bring data analysis capabilities to the front lines of decision making in the broadcasting business: station managers,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “By providing powerful business analytics to both broadcast executives and station management, WO Analytics can help them work together more effectively to drive revenue across the entire organization. We’re very pleased with the momentum we’ve seen with WO Analytics and look forward to more of our clients experiencing the tremendous business benefits from this powerful tool.”

WideOrbit will be providing demonstrations of WO Analytics and all of its solutions for media companies at the 2014 NAB Show in booths N5129 and N5829 in the North Hall of the Las Vegas Convention Center, April 7-10. For more information or to schedule a meeting or demo, go to http://www.wideorbit.com/2014NABShow or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, mikez(at)wideorbit(dot)com.

About WideOrbit
WideOrbit (http://www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,600 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. WideOrbit software manages more than $24 billion in advertising revenue annually. Clients include: Bell Media, Corus Entertainment, DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; and Agawam, MA.


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